Every company is born with ambition. Some want to grow quickly, others seek stability, some dream of being a reference in their own sector. But between the desire to evolve and the real capacity to sustain this growth, there is a decisive, and often neglected, factor: the maturity of the company.
After all, why do some companies grow consistently, attract investments, structure solid processes and achieve longevity, while others fall by the wayside even with good products and growing revenue?
The answer is rarely just in the market, the leader, or the available technology. It is often in business maturity level.
What does maturity mean for a company?
Therefore, when we talk about maturity of a companywe refer to the degree of organizational development and robustness. In other words, how prepared the company is to grow, generate value consistently and sustain its operations in the long term.
And this concept encompasses several dimensions. Since organizational maturitya digital maturityincluding process management, governance, value generation and performance.
Having a high maturity means that the company is not just “working well today”, but is structured to face growth challenges, manage operational and financial risks, and offer sustainable returns to its stakeholders.
Signs of an immature company
But of course, not all companies have organizational maturity from the beginning. And this is quite common. However, some characteristics indicate that the business is still immature and may be vulnerable to risks or stagnation. They are:
- lack of medium and long-term strategic planning;
- poorly formalized internal processes and reactive decisions;
- weak or non-existent governance;
- low digital maturitywith poorly automated operations;
- irregular and difficult to monitor value generation.
These signs show that the business is still in its early stages. maturity levels and needs to strengthen its foundations to sustain growth.
What is a mature company?
Therefore, a mature company has structured operations, strong governance and the ability to scale safely. Its managers make decisions based on data, processes are standardized and there is clarity about what generates value in the short, medium and long term.
Other signs of company maturity include:
- leadership aligned with clear organizational culture;
- balanced financial structure;
- strong capacity for innovation and high level of digital maturity;
- well-monitored performance indicators.
Example of mature companies
Among the companies listed on B3, it is common to find companies that have reached high organizational maturity. Therefore, they are companies widely recognized for their business maturitycombining strong governance, professional management and high capacity to generate value.
Some examples of mature companies are:
- Itaú Unibanco (): reference in governance, robust processes and high digital maturity in the financial sector.
- AWAY (): model of operational excellence, internationalization and continuous innovation.
- Vale (): one of the largest exporters in the country, with complex compliance and management structures.
- Ambev (): strong culture of efficiency, metrics, processes and global expansion.
- BB Seguridade (): recognized for predictability, governance and high cash generation capacity.
These companies represent different industries, but share typical business traits in advanced stages of maturity: solid governance, data-driven management, standardized operations and financial predictability.
What are the maturity stages of a company?
Widely recognized models, such as Capability Maturity Model (CMM)define five main maturity levels:
- Home
- Repetitive
- Defined
- Managed
- Optimization
But, in the Brazilian market, three essential pillars are also considered: life stage, management & governance e valor & performance. The combination of these factors reveals exactly which of the stages of a company’s growth where it is, and which gaps need to be closed.
How does the free diagnosis work?
The free diagnosis offered by the report is an online tool that assesses the business’s maturity level and delivers a custom reportfree, with practical recommendations.
After completing the report questionnaire, you will receive:
- the company’s current maturity level;
- an analysis of its three pillars (life stage, management/governance and performance);
- identification of the main strengths and weaknesses;
- evolution recommendations for each pillar;
- a clear map of which actions to prioritize in the coming months.
This free report is especially useful for companies that are structuring strategic planning, reviewing processes, expanding or looking for investments.
