A survey of the accommodation rental platform Airbnb, published exclusively by CNN Brazilshows that during year-end trips, the majority of Brazilians have opted for national destinations.
According to data presented this Monday (24), 90% of searches carried out by groups and 88% of searches carried out by families are destined for cities in Brazil.
“This strong inclination towards domestic tourism reflects not only the richness and diversity of national attractions, but also considers practical aspects, such as ease of logistics and cost optimization”, states the company.
In 2024, more than 2,500 Brazilian cities were visited by Airbnb guests. The number represents around 45% of the total number of municipalities in the countryand became the year with the largest distribution of tourism in Brazil within the platform. Of these cities, 160 destinations received their first bookings last year.
Accommodation searches
According to the survey, when it comes to organizing a trip, Brazilians are divided between those who leave it until “the last minute” and those who prefer to plan in advance.
Em 2024, 24% of reservations made on Airbnb for the period of Natal were carried out between 8 and 30 days before the trip. Another 19% were confirmed 1 to 2 months before the trip, while 21% chose to guarantee their stay 2 to 4 months before the holiday.
Furthermore, the company observed that the search for shared trips increased among the public in Brazil. According to the data, there was a 44% increase in reservations for accommodations with four or more bedrooms, compared to previous years.
For the platform, the behavior indicates a demand for large spaces that accommodate a greater number of people.
Within this scenario, Brazilian families show that they have no preference between exploring more distant destinations or opting for the convenience of shorter trips: 53% booked accommodation more than 450 kilometers away from home, while 47% opted for destinations up to 450 kilometers from the city of origin.
Although the demand for accommodation in urban centers still represents the majority of destinations (38%), around 31% of searches were made for non-urbanized areas.
Behavior also showed changes regarding the duration of trips, as Both families and groups tend to opt for 2- to 6-night trips (53% and 57% of searches, respectively). Searches for longer stays – between 7 and 27 nights – represent 37% of families and 34% of groups.
Another highlight highlighted by the company is the growth in demand for places equipped with work space, which registered an increase of 57% compared to the previous period.
The national destinations that are popular for travel during the summer and the holiday season are: Rio de Janeiro (RJ); Gramado (RS); Florianópolis (SC); Maceió (AL); Ipojuca (PE); Porto Seguro (BA); João Pessoa (PB); Praia Grande (SP); São Sebastião (SP) and São Paulo (SP).
Tips for guests
The platform also guided guests to choose accommodations. See below:
- Choose in advance the neighborhood or region where you want to be;
- Navigate the map to view accommodations close to the chosen area;
- Check the overall rating of the accommodation (as well as the cleanliness ratings, accuracy of the listing, check-in, communication with the host and location);
- Pay attention to the rating from 1 to 5 stars, which indicates the quality of the reviews;
- Search for quality indicators in an accommodation through search filters within the platform;
- Confirm the “House Rules” and Cancellation Policy before finalizing the reservation;
- Make sure to follow the recommendations provided by the host and the condominium;
- If you have any questions, communicate with the host and make sure that all financial transactions are carried out directly on the platform.
*Under the supervision of Luan Leão
