Madame Wineshop & Bar, in Lagos, is promoting this Thursday, November 27th, an event considered unusual on the national scene: a mini-fair entirely dedicated to rosés from Portugal, Italy and France. According to the wine cellar, the meeting brings together “three vignerons strongly linked to the European wine community”, who arrive in the Algarve with the aim of “provoking reflection and demonstrating that rosé is much more than a summer wine”.
The initiative aims to counter the traditional perception that rosé is a light, simple or stylistically uniform wine. Madame Wineshop emphasizes that “pink wines are currently undergoing a silent transformation”, led by producers who value terroir, low intervention and aromatic authenticity. The purpose is to place at the center of the discussion the idea that these wines can be serious, gastronomic and deeply expressive.
Although the Algarve may seem like an unlikely territory for this conversation, the organization considers it strategic. Being one of the regions most visited by international audiences, many consumers arrive without references to Portuguese wines, which creates space to showcase styles little known outside the country — from light reds served fresh to traditional straws and artisanal rosés that move away from the industrial image associated with rosé since the 1980s.
According to Diane, co-owner of , the initiative is the result of continuous observation of consumer behavior: “Over the years, we have heard customers discard rosé because they consider it an uninteresting category. It is a persistent prejudice, which limits both the consumer and the dialogue about wine in Portugal.”
In this context, the wine cellar decided to invite three winegrowers who represent a new energy within European wine production: Filippo Pozzi (Atlasland — Algarve/Aljezur), Luís Gil (Marinho — Lisbon/Óbidos) and Tobias Steber (Pranzegg — Alto Adige/Bolzano).
In addition to their own wines, each producer will present rosés from colleagues who they consider essential references for understanding the diversity and depth of color. The goal is not only to taste, but also to contextualize and think critically about rosé – from aging potential to terroir nuances.
The event includes wines from several Portuguese regions, such as Algarve, Lisbon and Douro, as well as from international origins where rosé has a consolidated tradition: Irouléguy, Tavel, Jura, Lombardy, Alto Adige and Marsala.
Program – November 27th (Thursday)
17:00–19:00 – Interactive tasting (20 €)
From 7pm – Wide selection of rosés by the glass
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