In recent years, the financial market has learned to look at startups and technology companies as engines of innovation. But there is a sector growing in parallel, still far from the traditional view of investors: the creator economy. And, within it, there is a category that continues to face resistance: that of the content creator who positions himself as an entrepreneur.
I understood early on that, if I wanted to make a living from art, I would need to go beyond performance. I come from theater, dance and body expression, but when I chose to live on content, I realized that talent wasn’t enough. I needed to transform creativity into routine, planning and strategy. It was this turn that changed my career.
For me, saying that “my content is my CNPJ” means assuming that what I produce does not depend on luck or virality, but on constancy, organization and long-term decisions. This is how I build my presence on platforms: with creativity, yes, but also with method.
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When someone sees a 30-second sketch, they don’t imagine the operation behind it. Recording is just the most visible part. My week is divided between training, which influences my mood, my body and my willingness to perform, dance classes, studying acting, public speaking, English, researching references and hours dedicated to creation.
My ideas don’t come out of nowhere: I have notebooks, individual sentences and real situations that I transform into humor. A video starts weeks before, when I observe what people feel and comment. Creating became a habit, not an impulse.
There is also the technical side: lighting, scenery, script, direction, recording, review, editing and publishing. None of this happens unexpectedly. For example, every week I set aside an entire day just for recording. I have certain days for each stage because I understood that, without a process, there is no constancy, and without constancy, there is no growth.
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This way of thinking and structuring my work with the internet also changed my relationship with brands. Today I know how to explain my audience, my metrics, my style and my creative logic. I know how to negotiate more clearly because I understand my value, not just my reach. Creator who understands himself as a company that negotiates better, creates better and grows better.
Working with the internet has its ups and downs. Some months have more advertising, others less and you need to be ready for that. At first, everything seemed uncertain. Over time, I learned to build my own predictability, without relying exclusively on platforms.
I understood that I cannot depend on a single social network or format. That’s why I expanded: TikTok, Instagram and now YouTube, where I can show sides of myself that don’t fit in short videos. I also invested in projects that go beyond advertising, such as authorial series and audiovisual work, areas that speak to my artistic training.
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Diversifying, for me, is not just a financial strategy, it is protecting one of my most precious assets: my creative freedom. This way I can test formats, explore other versions of myself and grow in a more sustainable way.
Creating content has become a long-term career, not a race to go viral. Going viral is great, but it’s not a career path. My plan is to build something that will still exist years from now, even if the algorithms change.
I believe that content creator is one of the most complete professions in the new economy. It requires technique, presence, study and responsibility. Creators build communities, influence habits and define cultural trends, and this has real economic value.
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For me, becoming an entrepreneur in the creator economy means combining what I learned in art with what I build digitally. It’s using my creativity as a tool, my discipline as a driving force and my vision as a direction.
My goal is not just to grow on platforms, but to build a solid career, which dialogues with audiovisual, entertainment and everything I’ve always dreamed of. I want to be an example that a creator is, indeed, a professional, and that a creator is also a businessman.
If the traditional market still doesn’t realize the full potential behind this work, I want to help expand this conversation. Because, when we recognize our own value, everything starts to align in a truer way.
