The second edition of Imersão Do Zero ao Topo Experience brought together around 30 businesspeople at the XP headquarters, in São Paulo, this Friday (28), in an event promoted by InfoMoney in partnership with XP Educação, XP Empresas and Galapos.
Together, the participants’ companies have annual revenue of at least R$1.7 billion, cover eight different sectors and directly impact more than 2,500 families.
More than a thousand candidates participated in the selection process to guarantee one of the places in the immersion, which included 18 important mentors, including Thiago Maffra, CEO of XP; Edson Rigonatti, Astella partner and Endeavor mentor; and Marina Borges, vice-president of Mid and partner at Falconi.
Matheus Lombardi, CEO of InfoMoney and XP Educação, and Fábio Vitola, CEO and co-founder of Galapos, opened the day, followed by Thiago Maffra, who highlighted the importance of a well-defined strategy focused on results.
One of the most anticipated moments was the panel with Guilherme Benchimol, founder and executive chairman of the board of XP Inc., who spoke about management for growth. “It’s a pleasure to help participants become even better entrepreneurs,” he said.
In the afternoon, Marcelo Lombardo, founder of Omie and Endeavor entrepreneur, shared insights on how to structure channels, teams and processes to create an efficient sales machine.
Continues after advertising
Participants also had the opportunity to listen to Marina Falconi, with the panel “How to define a good strategy”, emphasizing the importance of prioritizing key processes based on desired results, identifying bottlenecks and evaluating demands and opportunities.
The public also watched a special panel with Rodolfo Margato, economist at XP, and Vivian Sesto, partner at XP and head of commercial actions by XP Empresas, which addressed economic trends for 2026, including tax changes, electoral scenario and management strategies to shield businesses.
Crowning the program, participants had the opportunity to follow the recording of the podcast Do Zero ao Topo with the presence of Marcelo Lacerda, founder of Terra and Chairman Magnopus.
Continues after advertising
On the second day, which takes place this Saturday (29), one of the highlights will be entrepreneurial mentoring with Chu Kong, Private Equity manager at XP Asset, focused on capital structures and ways of raising funds for companies.
In addition to learning during the event, participants will have the opportunity to measure their progress and adjust their path with the support of Galapos consultancy, ensuring measurable progress for their companies.
