Atlético-MG announces Nike: contract length and amount paid to Galo - News Room USA

O Atlético-MG announced, this Sunday (30/11), a contract until December 2029 with Nikewhich will be the club’s sporting equipment supplier from 2026. The agreement represents a significant change for Galo, which will no longer be sponsored by Adidas after four seasons (2022-2025). This will be the first time in history that Nike will dress a team from Minas Gerais.

The partnership provides for the delivery of the entire line of sports products for the men’s and women’s teams, youth teams and coaching staff, including game uniforms, training clothes, warm-up pieces, travel attire and the casual collection. According to Atlético and Nike, the understanding was reached based on common values, trust and a long-term project that aims for global expansion and direct impact on the black and white fans.

Nike will operate in Brazil through Fisia, the brand’s official distributor in the country. According to the company, the investment in Galo is based on the conviction that the club has great potential for visibility and relevance. For Atlético, the choice of Nike reinforces the club’s alignment with leading sports brands and strengthens the institution’s sporting, commercial and institutional planning.

Rafael Menin, majority shareholder of Atlético’s SAF, highlighted that associating with a global reference such as Nike represents a strategic advance for the club’s present and future. Douglas Bowles, vice president of Nike for Latin America, stated that Atlético carries the passion and intensity characteristic of Brazilian football, and that the company is proud to join a large and involved fan base like Massa Atleticana.

How much will Nike pay Atlético-MG

Atlético-MG will be entitled to 25% royalties from sales obtained and will receive 35 thousand pieces per year. These numbers will be higher in relation to the contract made with Adidas.

Rooster will still receive R$4 million for the construction of a new store and will be displayed in all Nike stores around the world.

When will the Nike shirt be released by Atlético-MG

For 2026, it was agreed that the youth teams will wear Nike provisional uniforms exclusively in the São Paulo Junior Football Cup. This measure was taken so that the professional team can debut the complete official collection at the opening of the Campeonato Mineiro

The start of the season will be on the day January 11thwhen Galo faces Betim at Arena MRV. The temporary pieces will not be sold to the public, while the uniforms and official products from the new line will be available soon, with registration for new arrivals at nike.com/galo.

What was the Nike ad video like for Atlético-MG

To mark its arrival in the athletic universe, Nike released the film “The Greatest Play Together”, created in partnership with the AKQA agency. The video follows a 15-meter truck crossing Belo Horizonte with a message that symbolizes the union between Galo and the brand. The route passes through emblematic places in the capital of Minas Gerais, such as Praça Sete, Viaduto Santa Tereza, Praça da Liberdade and Praça do Papa, and features details that refer to the club’s history: the sign C4M197I (an allusion to the 1971 Brazilian title), a decorative chicken on the dashboard, the Swoosh printed on the skirt of the truck and the radio broadcasting the historic 9-2 defeat of Cruzeiro.

The narrative culminates in the MRV Arena, where the final message is revealed: “The Greatest Play Together”. The video ends with the Swoosh, Nike’s symbol, and the Galo shield, marking the beginning of this new phase.