Lula’s national speech about expanding the Income Tax (IR) exemption range revealed a significant political strategy, with strong popular appeal and an electoral tone. Analysis is by Isabel Mega at CNN New Day.
“During the six minutes, the prominent statement is that this would be almost a tenth salary for the population”, quotes the Policy analyst at CNN. The measure, which exempts anyone from IR, was presented with practical examples of how the extra money could be used by the population, including suggestions such as buying a television to watch the World Cup or Christmas gifts.
Unanimous support from Congress
“Even before the vote, the position was one of consensus”, assesses Mega. “The agenda was also of importance to , to capitalize on this politically.” The approval of the measure had unanimous votes in both the Chamber and the Senate, demonstrating a rare moment of convergence between the Executive and Legislative branches. Remarkably, the proposal united even political rivals from Alagoas, with Arthur Lira and Renan Calheiros acting as rapporteurs in the respective legislative houses.
The timing of approval is particularly interesting, occurring before the current moment of tension between the Executive and Legislative branches. The measure represents an important political delivery, scheduled to come into effect in January 2026.
Communication strategy
The statement was carefully constructed, featuring characters such as nurses and teachers as a backdrop to the narrative. The message focused on the current government’s achievements, including topics such as Brazil’s international positioning and positive economic indices, signaling a clear orientation for the 2026 elections.
