Portuguese drivers remain faithful to classic tones and avoid bold colors. Nobody wants brown cars — and red, orange or yellow have disadvantages.
According to a carVertical study on the favorite colors of Portuguese drivers’ cars, which analyzed reports between August 2023 and August 2025 in the second-hand vehicle market, Portuguese buyers prefer not to attract attention and avoid colors that are too bright.
According to the study, drivers in our country remain faithful to classic tones and avoid bold colors: the preference went to cars gray (44.6%), ahead of black (25.6%), of white (17.3%) and blue (7.1%) or red (2,3%).
Still using data from last year, the brown was the least popular color in Portugal, representing just 1.7% of all cars analyzed by carVertical.
“Most drivers choose discreet colors, they don’t want to stand out. There is also a practical reason: it is easier to sell a gray or black car than a green or yellow one, as the global demand for these colors is greater”, he explains Matas Buzelisautomotive specialist at carVertical.
There are other disadvantages of colors like redorange or yellow: tend to fade with sun exposure; Leaving them parked in the sun for a long time is not a good idea.
Additionally, previous CarVertical studies concluded that green cars have bus stations, and that the white cars are the .
But the colors neutral They also require care: black cars are especially vulnerable to dust, bird droppings, insects and leaves or tree sap, which can leave marks on the paintwork and significantly reduce the value of the vehicle.
According to Matas Buzelis, the dark colors are often associated with models of high endas they convey a feeling of luxury and exclusivity – but, in a hotter southern Europe with a drier climate, these colors are less sought after.
