O InfoMoney – the largest and most complete ecosystem of information on the economy, investments and business in the country – consolidated, in November, its position as the largest digital reference in finance and economics by taking the lead in both total engagement and estimated reach in the Instagram among the main vehicles in the segment.
The data, collected by the Sprinklr platform, shows that the brand has expanded its presence and influence in one of the most relevant channels for information consumption in the country today: Instagram.
According to Yael Peretz, Growth leader at InfoMoneythe brand stood out for its ability to generate organic interaction with its audience, reinforcing editorial relevance and connection with readers.
“This result shows that InfoMoney is also consolidating its leadership on social media, in addition to the website, further strengthening the brand in its 25 years. It is proof that our multichannel strategy is reaching the right people, in the right way.”
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Sustained growth in social networks
By achieving the best rates in the two most sought-after metrics — engagement and reach — InfoMoney confirms its role as the main source of financial information for the digital public.
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According to data from the Sprinklr platform, InfoMoney obtained the highest total engagement in the segment in its posts, with a share of 46%, surpassing other traditional players in economic journalism.
In relation to the platform’s estimated reach, InfoMoney occupied the first position, with around 54% market share, well ahead of the second (17%) and third (16%) placed.
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Reinforced leadership and perspectives
The combination of engagement and reach on Instagram not only reinforces InfoMoney’s leadership in the digital environment, but also consolidates its position as a vehicle capable of guiding relevant conversations about the economy and investments.
With the expansion of its activities on social networks, the portal expands its ability to reach new audiences and diversify its reader base — a strategic step in the face of the transformation of information consumption habits in Brazil.
“For us, growth only makes sense when we help people make better decisions about money, business and careers. These numbers show that public trust continues to grow and this motivates us to raise the bar even further”, says Yael.
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25 years of trajectory and innovation
The year 2025 is an important milestone: InfoMoney turns 25, celebrated with the campaign “The economy speaks. InfoMoney translates”.
Founded in 2000, during the dot-com bubble era, the portal followed decisive moments in the national and global financial market, evolving along with the growth of the Brazilian investor base.
In 2024, InfoMoney recorded 95.2 million users and 392 million page views on its website.
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On social media, the content exceeded 3 billion views and generated 60 million interactions, with a community that totals 8.3 million followers.
