Brightness is important when you have a TV exposed to direct light, usually sunlight. This is not usually the case with the TV in your living room. All it takes is a small adjustment to your TV and everything looks better…
It’s happened to almost everyone. When unwrapping a new television at home, the brightness of the television is not exactly what we were expecting.
In the store, it looked much better, didn’t it?
This happens because in stores the brightness of display televisions is increased until absurd levels, to attract attention of customers. It’s effective for capturing attention, but it’s not the best way to watch your series, films and documentaries.
In practice, marketers discovered a long time ago that we are not that different from a chimpanzee fascinated by a weather vane silver or a cat chasing a ringing set of keys. Humans are animalsand, more specifically, the type of animal that likes bright and luminous things.
According to , retailers who sell televisions know this well. The devices on display are side by side, compete with other televisions and trying to stand out in the midst of intense fluorescent lights. Therefore, retailers increase the brightness to the maximum.
And so, we must immediately also define a more intense glow for our TV at home? The short answer is: no.
It may be impressive at first sightbut too high a brightness doesn’t just cause eye fatigue. Also harms image qualitymaking light areas appear dim and black areas appear gray. This is not how the creators of the shows or films intended the image to be seen.
The unit of measurement for the brightness of a screen, or luminance, is called “nits“, where 1 nit is equivalent to 1 candela per square meter (cd/m²). The higher the number of nits, the brighter the screen may be.
Brightness is important when you have a television (or any type of screen, such as a computer or laptop monitor, smartphone, tablet or smartwatch) exposed to direct light, typically sunlight. This is not usually the case with the TV in your living room.
Manufacturers and stores use glitter as sales pitch in marketing campaigns, but in fact, You don’t need to always have the brightness at maximum; and you can always choose which brightness level offers you the best user experience.
Go to your television’s settings menu. Terminology may vary by brand, but when exploring the image optionsyou will find a setting called “picture mode”, or something similar.
What you can do then, when you have finished installing your new TV in the living room, is place it in “cinema mode”. You will immediately notice that the screen becomes darker.
At first, seems too darkbecause I was used to intense brightness. It’s like entering a building from the outside on a sunny day. The space may not even be that dark, but for the first few seconds it seems that way.
The next time you watch a series or film, your TV will no longer have that impact of an overly lit screen. But, once you get used to it, you will see that the image has more faithful colors — and closer to what the director wanted for the public to see.
