Nike is restructuring its senior leadership as part of its broad turnaround plan. The sportswear retailer announced on Tuesday the creation of a new chief operating officer role and the appointment of the heads of its four geographic regions to the senior leadership team.
With the changes, Nike is eliminating the roles of chief technology officer and chief commercial officer, in addition to bringing its sales and direct-to-consumer business under the leadership of finance.
CEO Elliott Hill said the changes aim to eliminate layers of management and position Nike to accelerate its turnaround strategy, called Win Now. Under the plan, the retailer has worked to reinforce its focus on performance sportswear.
The company also named senior leaders from its four geographic regions to the senior leadership team, reporting directly to Hill. Appointments include Angela Dong, who leads Greater China; Carl Grebert, who heads the Europe, Middle East and Africa business; Tom Peddie, who leads North America; and Cathy Sparks, responsible for Asia-Pacific and Latin America.
(*Source: Dow Jones Newswires).
*Content translated with the help of Artificial Intelligence, reviewed and edited by the Broadcast Editorial Team, Grupo Estado’s real-time news system.
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