is the new official sponsor of the Brazilian Football Teams. The agreement with the Brazilian Football Confederation (CBF) applies to men’s and women’s teams, whether in the youth or professional categories.
The agreement lasts two years and includes compensation ranging from branding and brand exposure to special activations over the next few months. According to iFood, the brand will be close to professional teams during the main men’s and women’s world football competitions.
“We are very happy to announce our sponsorship of the Brazilian football teams,
which have represented national pride for decades. This partnership with the Confederation
Brasileira de Futebol reflects our strategy as a Brazilian company that believes and
has been investing in Brazil for over 14 years. Our goal is to strengthen our connection with
Brazilians and, as Official Delivery of the Brazilian Football Teams, support not
just the sport, but also the pride of being Brazilian”, said Ana Gabriela Lopes,
CMO do iFood.
In 2026, Brazil will compete in the Men’s National Team World Cup, which will take place in Mexico, the United States and Canada. The following year, Brazil hosts the Women’s World Cup.
“The arrival of the iFood brand represents an important part of the recovery process
of CBF’s work with large companies and the market. This sponsorship reinforces the
confidence in the current management and symbolizes the alignment of the Brazilian teams with
partners who share values of innovation and proximity to fans”,
says Samir Xaud, president of CBF.
