Name, as anticipated by the column, is that of Pablo Nobel, who had already taken over the communication of Tarcísio’s campaign in 2022 and now returns to 2026
The governor of São Paulo, Tarcísio de Freitas (Republicans), the vice-governor, Felício Ramuth (PSD), and the former secretary of Public Security of São Paulo, federal deputy Guilherme Derrite (PP), have been having conversations with the same marketer. The name, , is Pablo Nobel. He was the one who took over Tarcísio’s campaign communications in 2022 and is now back for 2026. Aides highlight, however, that Nobel never effectively stepped aside: he always worked behind the scenes as an advisor to the governor.
For now, the objective is to have an aligned speech between the three. Central themes of the campaign, such as the economy and public security — and which have already begun to appear more intensely in Tarcísio’s speeches and networks — have been the main topics.
Despite the conversations, it is worth highlighting that Tarcísio’s decision has not been made. For now, Nobel is working with a general plan — and A and B, being able to run a campaign for him to be re-elected to Bandeirantes or Palácio do Planalto. The hammer should only come down next year. In the meantime, however, it is considered important that this construction takes place.
There is already monitoring, for example, , and calculations are also being made for vice president in a presidential candidacy, .
Derrite was even mentioned as a possible governor. Meanwhile, Ramuth has appeared as the favorite, Ricardo Nunes (MDB).
*This text does not necessarily reflect the opinion of Jovem Pan.
