Cruzeiro officially confirmed the change in master sponsor: Betnacional takes over the main space on the shirt, replacing Betfair. The revelation happened during the break of the match against Botafogo, at Mineirão, when the team returned for the second half with the new sponsorship on the uniform.
But how much will the new company pay? How long does the contract last? Sporting News shows.
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Betnacional at Cruzeiro
The two companies belong to the same group, which decided to make the switch as part of a commercial strategy to expand its operations in the Brazilian market. Betnacional will be present in the celestial uniform in the last round of the Brasileirão, in the semifinals of the Copa do Brasil and, if the club advances, also in the final.
The group responsible for the two brands has maintained a partnership with Cruzeiro since the beginning of 2023. At the time, Ronaldo Fenômeno — who was the poster boy for one of the platforms — was in charge of Cruzeiro’s SAF. The change does not alter the contract values currently in force. The bookmaker pays R$43 million to the club per seasonbut earnings may increase depending on bonus fulfillment.
The contract is valid until December 2026.
🕘 Game over.
⚽ Christian and Matheus Pereira scored for Cruzeiro.
🔷 #CRUxBOT | 2-2 | #GreatChampion pic.twitter.com/taTLfLfqTc
— Cruzeiro 🦊 (@Cruzeiro) December 5, 2025
