Founded in 1983 in the footwear hub of Birigui (SP), the has become one of the most solid brands in the children’s segment in Brazil. With more than four decades of history, the company combines tradition with investments in technology e innovation to monitor the evolution of the needs of Brazilian children and families.
“Our purpose has always been clear: to develop shoes that accompany childhood in a way that healthy, comfortable and quality”, he states Rodrigo Righi, CEO of Klin Calçados. The executive highlights that caring for the natural development of children’s feet was the starting point for the creation of the brand, which quickly conquered the regional and national market.
From initial vision to national and international consolidation
According to the executive, the was born from the perception of a gap in the market: the lack of children’s shoes that matched comfort, safety and foot healthwith a design suitable for each stage of childhood. “Carlos Mestriner, our founder, realized that the children’s market needed a specialized brand, which really understood the particularities of childhood”, says Righi.
Today, the company operates five factories that produce more than 4 million pairs per yearwith more than 1 million exported to more than 50 countries. In Brazil, Klin maintains 11 franchised stores and is present in more than 7 thousand points of sale and in multi-brand e-commerces.
According to the CEO of to reflect its historical commitment to child well-being, the company reinforces its positioning as the everyday brand for Brazilian families. “We have a portfolio that covers all stages of childhood: from school to outings, from play to special occasions, monitoring people from their first steps”, he says.
The executive also says that Klin stands out for combining comfort, safety and functional design. “More than shoes, Klin offers parents peace of mind, ensuring that every step children take is healthy, light and protected, while they fully experience the moments that really matter,” he adds.
Technological innovation in retail and production
And one of Klin’s biggest differentiators is its constant investment in technology. A company uses 3D modeling and intelligent systems to accelerate development and ensure product quality.
In retail, franchises are equipped with Artificial Intelligence for inventory management, sales analysis and service optimization. “Each store functions as a Distribution Center for e-commerceintegrating physical and digital operations in an intelligent way”, explains the CEO.
Like many Brazilian companies, Klin also faced challenging times due to economic fluctuations and changes in consumer behavior. But the response was quick and focused on scanning e modernization of internal processes.
“Our franchises have advanced systems that use Artificial Intelligence to suggest stock replenishment, analyze customer flow and optimize the conversion rate”
According to the CEO, this innovation strategy has been fundamental to maintaining competitiveness ea brand relevance.
From May 2025a is supported by XP Investimentoswhich goes beyond the management of financial assets. The partnership includes sectoral analyses, macroeconomic views and strategic support for long-term decisions.
“XP arrives as another strategic partner that adds intelligence, vision and experience to our decision-making process”, says Rodrigo Righi.
And the executive adds: “counting on the knowledge of analysts and our advisor allows us to see the market from different perspectives, evaluate scenarios and strengthen our ability to grow with security and consistency.”
