Netflix’s announcement shook the market and raised a series of doubts about the operation. From the practical part () to the operation, . But the real reason for the transaction may be an Artificial Intelligence “treasure”.
One of the key points for the age of automation, according to Hollywood Reporter insiders, is a solid foundation of content from many decades ago, whether to train your own study or provide this material for your consumers to play with. And Warner has exactly that, while Netflix (yet) doesn’t.
In the statement to investors last Friday, Netflix CEO Ted Sarandos did not explicitly talk about this, but mentioned several times that innovation was on the business’s radar. The technology depends on an extensive library, and now Netflix is about to have a big push in that direction.
Disney has already taken its first steps when company head Bob Iger announced that the company will allow Disney+ subscribers to create content and consume content created by other users. In an effort to “memeify” works by the conglomerate, which has, for example, films from Pixar and the Star Wars saga.
Warner has a similar portfolio, with Harry Potter, Lord of the Rings, Looney Tunes and more. And Netflix has a significant advantage: experience in machine learning, perfected with more than 15 years of collecting data from its subscribers and building algorithms to serve them.
Armed with an extensive gallery of titles, a product like Sora, for example, could be a milestone for the entire entertainment sector.
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Even so, there are potentially legal challenges to be resolved if this is indeed the path to be adopted by Netflix.
