O InfoMoney – the largest and most complete ecosystem of information on the economy, investments and business in the country – was honored at the Aberje Award 2025recognition from the Brazilian Association of Business Communication for companies, institutions, media and professionals who stand out for combining creativity and strategy, generating real impact on business and society.
The award honored InfoMoney for its two and a half decades of work in translating the complexity of the market and democratizing knowledge for a variety of audiences — from large investors to beginners.
The honor takes place in the context of the “Special Awards – Media of the Year (Digital Platform)” and reinforces the importance of digital media in interpreting social and economic transitions.
“Receiving this Honorable Mention at the Aberje Awards on our 25th anniversary represents something far beyond recognition: it is the validation of a trajectory dedicated to transforming financial and economic information, often complex, into accessible and reliable content for millions of Brazilians”, says Matheus Lombardi, CEO of InfoMoney.
Year of milestones: 25 years of InfoMoney
InfoMoney celebrated 25 years with a special campaign under the motto “The economy speaks. InfoMoney translates.” — whose debut was international, shown on the Nasdaq screen, in Times Square, in New York.
The portal’s historic brand gains strength with numbers. In October, for example, InfoMoney reached 24.42% market share, according to data from the SimilarWeb platform.
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The performance represents a new participation record and increases the portal’s distance in relation to its main competitors. The second place registered 12.85% participation, while the third place reached 11.01%.
Furthermore, the brand consolidated itself, in the month of November, as the largest digital reference in finance and economics by becoming one of the main vehicles in the segment.
According to data from the Sprinklr platform, InfoMoney obtained the highest total engagement in the segment on its posts, on Instagram, with a share of 46%, surpassing other traditional players in economic journalism.
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In relation to the platform’s estimated reach on Instagram, InfoMoney occupied the first position, with around 54% market share, well ahead of the second (17%) and third (16%) placed.
The data reinforces the brand’s consolidation as a reference source for those seeking information about finance, economics and investments — whether at the institutional, market level or in the daily lives of those taking their first steps.
Expansion of formats, financial education and engagement
Throughout 2025, InfoMoney has not limited itself to traditional coverage. Launches such as new interview programs, talk shows about business and sports, guides, e-books, and a reformulated editorial schedule showed the commitment to a multiplatform approach.
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Among the highlights of the year, participation in the Expert XP 2025 event — the largest investment festival in the world — demonstrates the ability to articulate specialized content, dialogue with the market and real presence in the investment universe.
