O Vasco made a long-term agreement with Nike officialwho will wear Cruz-Maltino from 2026. The contract places the North American giant as exclusive responsible for all lines of uniforms – game, training, travel and casual – for professional teams, women’s football, youth teams and the entire coaching staff.
The agreement signed is valid until December 2032, for a total of seven years. The financial difference in relation to the previous agreement is significant: while Kappa transferred around R$600 thousand annually, plus 13% royalties per item sold and R$300 thousand allocated to marketing, the estimate is that Nike will inject up to R$42 million per seasonconsidering sales, targets and bonuses. In total, the package could surpass the R$300 million mark – the largest in the club’s history in the sports supply segment.
Nike sees the Vasco fans as a cultural and commercial force capable of amplifying the brand’s presence in Brazil at a time of strategic expansion.
When will Vasco play with Nike?
From January 2026the youth teams will use an exclusive Nike provisional kit for the Copa São Paulo de Futebol Júnior. The first team’s material will be presented at the start of the Campeonato Carioca, which starts on January 14th.
The pieces used by the base in Copinha will not be offered for sale. Soon, fans will be able to see the new uniforms and the entire collection developed by Nike – anyone who wants to receive news first can register on the brand’s official website.
Possibility of early release in 2025
Although the agreement is expected to officially begin in 2026, there is a chance the partnership could be brought forward. According to the website “Antenados no Futebol”, sources close to the Vasco leadership indicate that, if the club wins a place in the final of the 2025 Copa do Brasil, Nike would be willing to pay Kappa’s termination fine to take over supplying the uniforms in the 2025 season. It would be a triumphant entry for the multinational, taking advantage of the enormous visibility of the national competition.
Nike at Vasco: launch video
To present the partnership, Nike released the film “Our Courage We Make Giants”, created in conjunction with the AKQA studio. The production reinterprets the traditional Vasco diagonal stripe as a beam of light that cuts through the darkness, crosses São Januário and reveals the illuminated Maltese Cross. The metaphor symbolizes crossing, boldness and the continuous movement of seeking new paths – values that bring club and company closer together.
The campaign reinforces the idea that both Vasco and Nike move forward guided by courage and vision of the future.
The next chapter will be huge. Nike 🤝 Vasco.
The next chapter will be giant. Nike 🤝 Vasco.
🎤 Ryan@nikefootball pic.twitter.com/jKkzB9NX3Q
— Vasco da Gama (@VascodaGama) December 9, 2025
Nike no Vasco: How was the negotiation?
The understanding between Vasco and Nike has existed since December 2024. The conversations were concluded in advance to align the end of the contract with Kappa and allow the new supplier time to develop the entire product line for the first season.
In a new strategy, Nike decided to expand its presence in Brazilian football – in addition to Vasco, the company will also start to dress Atlético-MG. The two clubs join Corinthians and the Brazilian team as teams in the country that use the North American brand.
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