Rayssa Leal’s victory in the SLS Super Crown, which guaranteed her fourth consecutive world title, transcends the sporting feat to become a digital reputation phenomenon with inestimable market value.
At 17 years old, the athlete not only solidifies her position as a sporting legend, but also consolidates herself as one of the most powerful brand assets in Brazil, boasting an Online Reputation score of 8.0according to the monitor.
Digital perception analysis, based on monitor data, reveals the magnitude of the immediate impact of the achievement.
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The tetra effect: a wave of unavoidable engagement
Monitoring the week of the event captured an explosion of mentions concentrated on December 7th, the date of the victory. The total volume of mentions reached 2.044with an overwhelming majority of 88% positive mentions (1,800 mentions).
OX/Twitter, responsible for 92% of the total volume of mentions, it was the epicenter of this viralization. The news of the fourth championship generated 7 million views e 36.1 mil retweets in just 7 days. This volume of reach and engagement, with an average of 6,531.6 views per mention, demonstrates that Rayssa Leal’s reputation is a phenomenon of almost unanimous acceptance na internet.
The analysis of the most impactful mentions on X/Twitter, those with millions of views and thousands of retweets, revolve around themes that reinforce the value of the Rayssa Leal brand:
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- The Historic Conquest: Keywords such as “TETRACAMPEÔ and “four times in a row” validate the athlete’s excellence and longevity.
- The Young Phenomenon: The emphasis on “17 years old” and terms such as “legend” and “world sports phenomenon” reinforce the narrative of precocious talent and a promising future.
- The Popular Exaltation: The massive use of terms such as “GIANT”, “ABSURD”, “QUEEN OF SKATE” and “EMPERATRIZ DO SKATE” by wide-ranging profiles (such as Corinthians and Team Brasil) reflects the public’s passion and identification.
The reality of sponsorship: brands that get a lot in return
Rayssa Leal has an enviable range of sponsors, which includes global and national giants such as Louis Vuitton, Nike SB, Banco do Brasil, Vivo, Samsung, Nescau, Snickers, Monster Energy, April Skateboards, MRV, Odontocompany, Yes! Languages, Stronger Trucks and Bones.
For these brands, associating with Rayssa is a strategic reality which guarantees a return on image and engagement that few public personalities are able to offer.
The key is in unanimity of your reputation. In a polarized digital scenario, Rayssa Leal is a point of convergence of positive feelings, and brands capitalize on this strategically:
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- For Luxury and Fashion (Louis Vuitton): The brand receives an injection of modernity and authenticitybreaking the barrier of exclusivity and connecting with the new generation of consumers. The image of a skateboarding athlete, four-time world champion, wearing Louis Vuitton, is the perfect translation of avant-garde and breaking paradigms.
- For Sport and Consumer (Nike SB, Monster Energy): The association is direct with the high performance and credibility. Victory instantly validates the quality of the products that support it, transforming the sponsorship into a seal of excellence endorsed by a champion.
- For the Financial and Telecommunications Sector (Banco do Brasil, Vivo): The return is in confidence and future projection. By supporting Rayssa, these brands position themselves as investors not national talent and the potential of youth, aligning with a narrative of success that is synonymous with progress and connection.
- For Food and Beverages (Nescau, Snickers): The focus is on energy and overcoming. Brands link the consumption of their products to the athlete’s high performance and successful journey, reinforcing the family appeal and inspiration for young audiences.
In short, Rayssa Leal’s fourth championship is proof that investing in her image is one of the safest and most profitable on the market.
The athlete delivers not only victories on the track, but a wave of spontaneous media and positive engagement which resonates with millions of views and thousands of shares, ensuring that associated brands receive a lot in return by linking their names to national unanimity.
