Play, a new platform from Scaffold Education, a corporate learning solutions company, launched the Artificial Intelligence for Business Trail, a journey that takes managers “from theory to practice in 90 days”. The course is aimed at leaders and executives who seek concrete results, transforming knowledge into real and strategic application.
According to Sara Hughes, CEO of Scaffold Education, the path emerged from the realization that “AI is not just technology; it changes strategy, decisions and the way a business works”. The executive explains that, although many companies have already started using artificial intelligence tools, few are able to apply them in a structured and connected way to generate value.
“Before implementing, leaders need to decide which problems they should solve, which paths to follow and which risks they can take, integrating AI into processes. To achieve this, it is essential to understand the countless possibilities that AI offers and how they can transform our business and market competitiveness”, he stated.
The platform was developed as an environment designed to help leaders make better decisions from the beginning. The proposal, according to Sara, is to treat AI not as an isolated tool, but as a strategic competence. The focus is on a guided transformation, which takes the participant from conceptual understanding to the implementation of intelligent agents in real flows.
Day
One of the biggest challenges, says the CEO, was transforming a topic considered complex into an accessible and viable experience within managers’ routines. In the development process, Scaffold structured the trail into four pillars: objective theory, guided practice, executive mentoring and community evolution. “The result is a path that respects the leader’s time, but does not renounce transformation”, says Sara.
The journey seeks to guarantee tangible results. “The participant leaves with a real pilot to be implemented, defined indicators, measurable efficiency gains and a basic governance structure to scale AI”, he explains.
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Within 90 days, the participant must be able to automate processes, reduce costs, increase productivity and even prove ROI (Return on Investment) with more accurate and sustainable decisions.
In addition to the modular structure, Sara details that Play was made to adapt to the profile and rhythm of each leader. According to the executive, the course format has synergy with any level of manager, from the most experienced to the beginner, so that everyone is able to create the ability to use technology within the context of their companies in a safe and measurable way.
“Learning is not linear. Each manager follows a different path, according to their needs and the current situation of the business”
The content was developed especially for leaders without technical training, prioritizing clarity and applicability. “Our proposal is not to teach someone to program, but to help managers understand the context, identify opportunities and apply AI according to their real needs”, he explains. The trail incorporates low-code and no-code tools, which allow you to test solutions and flows intuitively.
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With this, the platform seeks to democratize the use of artificial intelligence in the corporate environment. “The manager does not need to master programming, but he must prioritize the clarity of decisions”, he states.
Pillars
Sara highlights that people already use artificial intelligence in their daily lives, even those who do not work in the technology field. However, in the professional environment, there are peculiarities.
Among the main obstacles faced by managers, Sara highlights the lack of strategic clarity and the fear of making mistakes. Many still have difficulty knowing where to start, which problems to prioritize or how to transform an idea into something measurable.
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“The trail helps the manager to define a concrete pain point, put together a test plan and run a pilot in a few weeks,” he said. Therefore, Scaffold’s methodology is based on deliveries, not content consumption.
Sara reinforces that the evaluation is based “on what the participant managed to transform: reduced time, increased efficiency, structured governance and clearer decisions”.
Differences
In addition to the differences in relation to other tracks on the market, Sara highlights the focus on the safe and ethical use of artificial intelligence. “Ethics and governance do not appear as an isolated chapter; they accompany the manager’s entire journey”, highlights the CEO.
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In the first stages, participants learn to define security criteria, evaluate data quality and identify biases. The concept of “human in the loop” — human intervention in critical processes — is reinforced as a fundamental part of governance.
For Sara, Play’s difference lies in the change in mentality it causes.
“Between the comfort zone and the growth zone there is the fear zone. No one crosses this part alone. The bridge is learning”
With the trail, Scaffold wants to train leaders who learn to experiment, test, make mistakes quickly and evolve safely, which the executive defines as “the basis of practical transformation”.
The launch of the AI track marks the beginning of Play, which should gain new training in Growth, Leadership, Soft Skills and Customer Experience (CX) from 2026. The goal is to train leaders capable of applying learning at scale and generating continuous transformation in companies.
