Flamengo is on its way to becoming the first Brazilian club to surpass the R$2 billion mark in revenue in a single season. Sports performance in 2025 is the main driver of this result, driven by the titles won and awards accumulated in competitions such as the Copa Libertadores, the Campeonato Brasileiro and participation in the Club World Cup, played in the middle of the year.
So far, in prizes alone, the club has already raised R$422.3 million. The amount could rise to R$449.3 million if Rubro-Negro wins the Intercontinental Cup, this Wednesday (13), against PSG. Victory in the decision would yield around R$27 million additionally. The values already consider the prize money for the Brasileirão title, which, although not officially announced by the CBF, should be around R$55 million.
“Flamengo’s superiority is the result of two very clear things: economic size and organization, with balanced finances and a strengthened structure, thus increasing revenues. What sustains Flamengo is exactly this combination between abundance of resources and organization. It started this transformation about ten years ago, giving up titles and avoiding crazy things in the beginning. They organized themselves, reduced or paid off debts, invested in base and infrastructure”, assesses Guilherme Bellintani, former president of Bahia during the SAF process of the club with Manchester City and current CEO of Squadra Sports, the first multi-club platform in Brazil.
“The prominence for Flamengo on the national and international scene is also related to revenue, but this is not the only important element. We are talking about management that has become a reference in Brazilian football, especially when it comes to professionalization and good governance practices. In my opinion, these are the essential elements that allow for the greater competitiveness that we see on the field today”, adds Moises Assayag, managing partner of Channel Associados and specialist in finance in sport, especially in the areas of financial and operational restructuring.
In total revenue, the biggest disparity between the club and other Brazilian clubs appears in revenue from broadcasting rights and sponsorships. Last season, Rubro-Negro raised R$453 million from the sale of TV rights and another R$417.7 million from advertising and sponsorships. In 2025, the trend is for an even more robust balance sheet, driven mainly by the new contract with Betano, which now earns the club R$268.5 million per season.
“Better managed clubs, in the long term, tend to generate more revenue and reduce costs. With a greater surplus, they tend to form better teams and squads. These generate more prizes and revenue from transfers, in a virtuous circle, which allows access to better athletes and win more games with them. These games, isolated, are unpredictable, but a large group of them are not. It is reasonable today to say that we do not know which games Palmeiras and Flamengo will win each month of next year, but it is reasonable to say that will win and draw a certain percentage of their games next year”, points out Thiago Freitas, COO of Roc Nation Sports in Brazil, a North American entertainment company, which manages the careers of hundreds of athletes.
In recent weeks, they were nominated for the best club in the world award at the Globe Soccer Awards. The two Brazilians compete for the honor with 14 other clubs, including Bayern Munich, Barcelona, Chelsea and PSG. The winner is chosen through popular voting and a specialized jury, with the announcement scheduled for December 28th, at a ceremony held in Dubai, in the United Arab Emirates.
“This is an advanced case of monetizing passion, with Flamengo leveraging its mass to maximize revenue from broadcasting rights and record sponsorships. This administrative credibility is the great marketing differentiator today. Austerity and transparency attract global brands and enable investments in European-level casts, creating a virtuous circle: management generates revenue, which buys technical quality, which in turn values the brand even more and attracts new investors”, concludes Thales Rangel Mafia, Marketing Manager at Multimarcas Consortia.
- Brazilian Super Cup: R$ 11 million
- Carioca: No prizes
- Club World Cup: R$ 150.6 million
- Brazilian Cup: R$5.953 million
- Libertadores: R$178.8 million
- Brasileirão: R$55 million (not yet official)
- Intercontinental Cup: R$21 million (for a place in the final)
