It’s good to have the power to choose

Today we published an advertisement in Valor Econômico reinforcing XP’s commitment to Brazilian investors. An important movement that makes it clear that The power of choice must be in the hands of the customer, not the financial institution. Where everyone can choose with total transparency, in an impartial and conflict-free manner, the model that best suits their profile and that they consider safest for their investment style.

XP is the first investment house in Brazil that is agnostic to the service model by offering all relationship possibilities for the client to choose, independently, the one that makes the most sense for their own objectives. Always count on the support of a trusted XP advisor to help you throughout this process. This is because, regardless of the model the client chooses, the advisor will always be here to serve them in the best way.

Especially because we were the ones who created the profession of investment advisor in Brazil. Just as we were the first house to bring the fixed monthly fee model to the country, today we are the leader in this market. A model that continues to grow rapidly, quarter by quarter, already totaling more than R$245 billion in customer assets managed at XP under this model. And we also offer the Consulting Model, in which you can keep your assets distributed in other financial institutions and still count on XP experts to help you with your best decisions.

There is no single ideal model, but different models suitable for each customer profile. and that’s why, here at XP, we offer them all with the excellent service of our team of advisors, but prioritizing the customer’s power of choice:

1. Transactional Model: ideal for you who want to build your investment portfolio to achieve your medium and long-term objectives, according to your investment profile. The customer can count on the help of their trusted XP advisor in each transaction, without having to pay a fixed amount per month.
2. Fixed Fee Model: ideal for those looking for more expanded management, with more recurring operations, to create a complete plan for their financial life with the help of their XP advisor. The customer subscribes to a fixed monthly amount, based on their investments with us, as if it were a subscription.
3. Consulting Model: ideal for you who are looking for a 360º vision and integrated and global management of your assets, to guarantee and support the best decisions, with the support of your XP advisor.

Many know the history of XP, which began in 2001 with the mission of helping Brazilians invest better, putting their money in motion, generating income, and not leaving it standing still. Today, almost 25 years later, I see how our trajectory and purpose of transforming the financial market to improve people’s lives were essential for us to reach this moment.

More than democratizing access to investments and providing thousands of Brazilians with access to a trusted specialist to make the best investment decisions, we are leading an evolution in the figure of this profession and in the way we serve investors.

Until 2010, when we were a company 100% focused on equities (variable income), the advisor worked as a stock broker, supporting the investor in composing their variable income portfolio. A major advance in a country where, until then, Brazilians only invested in savings and didn’t even know about this type of investment. Soon after, we launched the first open investment platform in the country, democratizing access to products for all investor profiles.

This is how we led the first major revolution in the Brazilian market, giving customers the opportunity to invest in the best and most diverse products, going far beyond what traditional financial institutions offered. And by leading this movement, we also trained and trained advisors so that they had a broader view of the investors’ portfolio, going far beyond variable income, but making complete allocations, with fixed income products, investment funds, international products, among others.

When I look back, I am very proud to see how we created the largest and best network of advisors in the country (true investment experts!!), challenged the business model of other players in the market and impacted the lives of thousands of Brazilians with the same mission since our day 1: teach and help Brazilians to invest better.

But our culture is so entrepreneurial that even after so many transformations, we continue to reinvent ourselves. In recent years, we have become a complete ecosystem of financial services focused on customer needs with the expansion of banking services and products and the world of Wholesale.

And with this completeness of services and a focus on serving investors with lasting relationships and excellence throughout the journey, we decided to take the next step by offering a customized experience for each client profile and needs. Because we understand that, like everything in life, there is no ideal model for everyone.

There is no single journey or experience. We are taking care of people’s assets, their dreams, their families. And building this long-term relationship requires us to look at each client differently, with advisors who are now complete financial planners and will guide each client according to the relationship and remuneration model that makes the most sense.

I write this article with the confidence that this is an announcement that only XP can make and with the conviction that we will revolutionize the way Brazilians invest once again. We became one of the country’s leading financial institutions because we had the courage to challenge the status quo. We had the courage to do what they said was impossible.

To go where no one else has gone. Courage to transform, day after day, the financial market in Brazil on behalf of our clients. And as a company of entrepreneurs, we had the courage to also evolve our own business model to expand the way we relate to our customers.

I am confident with what we have built and even more optimistic about empowering Brazilian investors to have the power to choose how to invest their assets. And that’s what moves us.

After all, the only certainty we have is that the world, the market and investor needs will be different in a few decades. And that, regardless of this, XP will continue with its entrepreneurial and disruptive DNA to innovate and transform the reality of investors and Brazil.

As we always say, this is just the beginning. And I have more and more confidence that our future and that of Brazilian investors will be even greater!!

If you want to know more information about the service models that XP offers so that the power of choice is in your hands, access this link here:

And talk to your trusted advisor today to ensure you are investing where you have a choice.