The businessman Kelvyn Benitesfounder and CEO of Private&Coexpanded its business portfolio and has just acquired a stake in the controlling block of Oakberry Groupa global reference in healthy eating and one of the biggest Brazilian cases of international expansion.
The operation reinforces the group’s diversification strategy and marks Benites’ entry into a sector that directly connects to the lifestyle and well-being ecosystem that he has been building in recent years.
The decision to invest in Oakberry is aligned with Benites’ vision of companies that perpetuate themselves: businesses based on purpose, solid values and a positive impact on consumers’ lives. For him, Oakberry represents exactly this type of brand, with strong authenticity and a product that has gained global scale.
“I have always believed that companies that will perpetuate themselves are those that are based on real purposes and values, capable of positively impacting people’s lives. Just like in the companies I founded, I see this very clearly at Oakberry”, he states.
Present in more than 50 countries and with constant activations in the NFL, Formula 1 and major tennis circuits, Oakberry has established itself as a global platform for connecting with consumers from different cultures.
“Oakberry has always had branding and lifestyle as essential pillars of the company, two factors that are also part of the development of the companies in the Private&Co Group and itself. Benitez as founder and manager of the group. The synergy is evident”, comments Georgios Frangulis, founder and CEO of Oakberry.
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Long-term thesis and future vision
In Benites’ view, Oakberry is experiencing a period of marked expansion and is on its way to becoming not only the largest açaí brand in the world (a position it already occupies), but also one of the largest global healthy food chains.
The businessman believes that the growing adoption of healthy habits, combined with the appeal of performance and aesthetics, signals a clear movement towards the concept of Health Luxury Lifestylea trend that is gaining strength in markets such as the USA, Europe and the Middle East.
With almost a thousand stores and strong potential to open markets, Benites believes that the company is paving a natural path to the capital markets.
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“The world is very big, and although we already have almost a thousand stores, there are still a lot of ‘gringos’ to get to know and also fall in love with our product. My thesis is that it is no longer ‘how’ but ‘when’ an IPO will happen abroad.”
Private&Co: contemporary luxury and strategic expansion
Private&Co, founded by Benites, is today the largest intermediary of pre-owned luxury watches in Latin America, with an ecosystem that also covers:
- Men’s fashion brand;
- Recommerce platform aimed at the male audience;
- BIA, an alternative investment bank for collectibles;
- In addition to AAA real estate projects, such as luxury condominiums in the interior of São Paulo and beach houses in Angra dos Reis.
All of the group’s projects follow the same principle: delivering authentic experiences that are integrated into the lifestyle of an audience passionate about luxury, sophistication and haute horlogerie, an audience that also has a strong affinity with Oakberry’s global positioning.
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A new chapter in Benites’ trajectory
Kelvyn Benites’ entry into the Oakberry control block represents a milestone in the businessman’s trajectory, as he joins his luxury and lifestyle ecosystem with one of the most internationally relevant Brazilian groups. The new society symbolizes not only a strategic expansion movement, but also an important step towards building a future of global brands united by purpose, authenticity and high cultural and commercial impact.
