The minister (Secretariat of Social Communication of the Presidency) demanded at the meeting held by the president (PT) this Wednesday (17) that his Esplanada colleagues adopt the , instead of talking about the federal government.
The intention is to reinforce the slogan launched at the end of August, “Government of Brazil – on the side of the Brazilian people”. The brand has already been used by Lula in social media posts.
The slogan “Government of Brazil – on the side of the Brazilian people” replaced the expression “Union and Reconstruction”, from the beginning of the Lula government. At the launch of the new brand, Sidônio highlighted that the objective is to show that the government is on the side of the Brazilian people.
At the time, the minister stated that replacing “federal government” with “government of Brazil” sought to make the language simpler and more direct and help the population to better identify with the government.
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