Relief for Chinese e-commerce platforms after the cold water that came with the announcement that it will begin to be applied in the EU from July. The Judicial Court of Paris has rejected this Friday the request of the French State to suspend the activity of the Asian platform Shein for three months due to the sale of products such as child-like sex dolls, weapons and prohibited medicines.
Although it recognizes serious damage to public order, the Paris court considers the measure requested by the Government to be “disproportionate”, adding that it would constitute an “unjustified” violation of free enterprise, since the sales were punctual and the company of Chinese origin, but based in Singapore, quickly withdrew the items in question.
However, it requires the company to implement age verification measures beyond a simple declaration before restoring sexual products.
“We welcome this decision. We remain committed to the continuous improvement of our control processes, in close collaboration with the French authorities, with the aim of establishing some of the most demanding standards in the industry, and we have intensified these efforts,” the Asian group responded after the court ruling.
“Our priority remains to protect French consumers and ensure compliance with local laws and regulations,” he added.
This morning, in statements to France 2 The French Minister of Commerce, Serge Papin, although he had expressed his confidence that the courts would agree to the suspension, pointed out that, if the Government’s request was rejected, the fight “will continue.”
On November 5, “for the time necessary” for the company to demonstrate that all its content complies with the legislation of the French country.
The announcement of the opening of the procedure coincided with the inauguration in Paris of Shein’s first physical store, located on the sixth floor of the BHV department store and amid great expectation.
Likewise, at the end of November, the European Commission announced that it had requested explanations from Shein for the online sale of products illegal in the European Union, such as sex dolls reported in France or weapons, while reporting that it was investigating whether the platform poses a “systemic risk” for European consumers.
