0
This week, the Government of Acre published a relaxed video on its official Instagram profile to announce the payment of the second installment of the 13th salary of state employees. The action used well-known references from Acre culture to communicate information in a light and creative way.
In the video, illustrious names from the state participate, such as meteorologist Davi Friale, popularly known as “Mago do Tempo”, as well as the group Cobras Dance, formed by rappers and b-boys who marked generations with hip-hop culture in Acre.
Post on Instagram brought together Friale and the group Cobras Dance in creative action/Photo: Reproduction
The scene begins on a bench in the square in front of Palácio Rio Branco, where members of Cobras Dance talk and ask the question: “What’s the weather like today?” Then they point to Friale, suggesting he would have the answer. When questioned, the meteorologist responds in a good-humored way: “The forecast is that the 13th is in the cards.”
The video ends with the b-boys dancing to a classic Cobras Dance song, reinforcing the relaxed tone of the publication and valuing local artists and personalities.
In the caption of the post, the government highlighted: “The second installment of the 13th salary is already in the account. It is the Government of Acre valuing those who make the State happen.” The initiative caught the attention of internet users by combining information of interest to public servants with elements of Acre’s cultural identity, generating engagement and positive repercussions on the State’s official social networks.
