Nex surprised the industry with an application that tracks children’s movements – and beyond. It’s the NexPlayground Active Play System.
A Nex is a Silicon Valley company. One of many. And one of those that almost no one knows about. Or knew.
Until he remembered to create a toy that looks more like an eccentric decorative object than a technological gadget. But it is an application. Very sought after.
It was “just” best selling toy on Amazon during the busiest shopping day of the year.
It’s oe follows the real movement of children – and not only – who are playing in the living room.
It is a wireless VR sensory console for family games.
A more common example: basketball throws. What the arms and hands do translates into the game being shown on television. In fact, that’s where the company started – it created an artificial intelligence application aimed at tracking basketball shots.
Nex surprised the toy industry with a product that had an unexpected turnaround; reached the top of the charts and even sold out in the main stores in the USA, highlights the .
This unexpected rise of Nex’s product also highlights the growing trend for technology companies to enter non-tech sectors such as toys.
And the toy industry, known for its enormous environmental impact, may need to fit to these new market dynamics.
“We didn’t know anything about toys, but we knew how to build a product that people would love,” said a Nex engineer.
