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Several open television stations in Brazil reacted negatively to singer Zezé Di Camargo’s statements against the SBT and his daughters, considering the content of the comments as a risk to the networks’ image.
According to information on the website NaTelinhaTV station executives reacted with surprise to Zezé Di Camargo’s controversial statements. Behind the scenes, the predominant assessment is that, at the moment, the singer’s image represents a risk for television programs and networks, motivating the informal decision to keep him off the schedule for an indefinite period of time.
The informal decision to “put Zezé in the fridge” comes amid the repercussion of the video published by the countryman in which he criticized the presence of President Lula and Minister Alexandre de Moraes at the launch of the SBT Newsand classified the stance of Silvio Santos’ daughters as offensive.
In response to the controversy, the SBT canceled the Christmas special Zezé Di Camargooriginally scheduled to air, and was replaced by other content in the year-end schedule.
Solidarity and support for SBT
Behind the scenes, there was a strong show of solidarity with the SBT leadership. Executives from different broadcasters sent messages of support to CEO Daniela Beyruti and presenter Patrícia Abravanel, expressing discomfort with the public attack made by countryman Zezé Di Camargo.
The episode highlighted an alignment between the main communication groups, reinforcing that public conflicts between broadcasters are not welcomed by the television market.
In addition to the institutional repercussion, Zezé Di Camargo began to face criticism on a personal level. According to the website NaTelinhathe singer was reprimanded by professional colleagues and people close to him who share the same political vision, who considered his statements excessive and unnecessary.
According to reports, friends warned Zezé about the negative impact of the statements, highlighting that they contributed to the deterioration of his image and increased the unfavorable repercussions among the public and the media.
Remember the impact
Last Monday (15), singer Zezé Di Camargo generated great repercussion when he released a video in which he criticized SBT and the channel’s administration for having invited President Luiz Inácio Lula da Silva to the inauguration of the SBT News.
In the video, Zezé Di Camargo stated that Silvio Santos’ daughters were “prostituting”, and even requested the cancellation of the Christmas special he had recorded for the network. The statements provoked an immediate reaction from the public and the press.
Given the repercussions, the SBT officially spoke out, confirming that the attraction would no longer be shown. The decision reinforced the broadcaster’s position in keeping its programming aligned with ethics and institutional image.
After the controversy, Zezé Di Camargo issued an official note apologizing for the use of the term “prostitute”, recognizing that the expression was inappropriate and causing negative repercussions for himself and the broadcaster.
Read more:
- Lula responds to Zezé’s criticism of SBT and fires at the singer; see what he said
- Lula critic, Zezé Di Camargo earned R$20 million in public funds in 2025
- After controversy with Zezé Di Camargo, SBT chooses Latino to lead new year-end special
