Antena 3 the annual hearings. The Atresmedia channel has increased two tenths in 2025, reaching 12.8% average screen share, according to the report that analyzes the television industry in the last 12 months prepared by Barlovento Comunicación.
The Atresmedia network already has a long list of veteran programs that have continued running this year, among them, The anthill, The wheel of luck y Your face sounds familiar to mein addition to its information.
1 also improves. In its case, the public channel is in second place among the most viewed channels in 2025, but it rises half a point. Its 11% is its best figure in the last 13 years. It has been a season in which the public channel has managed to consolidate its current morning programs and has succeeded with the premiere of , a nighttime program with Andreu Buenafuente, and the daily program Straight to the point Despite the failure of his great evening bet, The TV family.
The case of La 1 is exactly the opposite of that of Telecinco, which this year has recorded 9.4% (0.4% less than in 2024), its historical annual minimum and another step in a crisis that does not seem to bottom out. While The island of temptations y Survivors They continue to arouse the interest of the audience.
In the fringe of the secondary channels of the three main communication groups, Cuatro is approaching La Sexta and La 2 continues its rise. While La Sexta drops slightly, just one tenth, to 6.3%, Cuatro rises four tenths and remains with 5.8% in 2025. La 2 also rises, up to 3% average screen share, thanks among other things to the daily success of Figures and letters y bad languageswhich is added to the already usual Know and win.
1 completely dominates the list of the 30 most viewed broadcasts. It appears in 28 positions, thanks to football broadcasts, both from the Copa del Rey, the Women’s Euro Cup, the UEFA Nations League and the qualifying matches for the World Cup. Curiously, the only two positions that Telecinco occupies in this Top 30 also correspond to a football competition. These are two Real Madrid games in the Club World Cup this summer.
Young people prefer La 1
In the exhaustive analysis by Barlovento Comunicación, it is highlighted that La 1 is the favorite network among male viewers, while Antena 3 is the favorite among women. Children, viewers between 4 and 12 years old, mainly consume Boing!, a DTT channel that is also part of Mediaset España. The desired youth audience, between 13 and 24 years old, stays mainly on La 1, but the rest of the age groups, from 25 years old and older, prefer Antena 3.
Energy (2.5% on average this year) becomes the most watched DTT channel, snatching the leadership from FDF (2.4%). Both belong to the Mediaset España group.
TV3 (Catalonia) continues to be the regional channel with the highest shareachieving 14.2% in 2025. Aragón TV continues to gain followers and achieve maximum. It is already at 12.2% average screen share. Canal Sur (Andalusia) also receives good news by improving more than any in the last 12 months: nine tenths to rise to 9.4% and remain in third position in the regional ranking. The bad news is for TVG (Galicia), which achieves a historic low with 8.4%.
🗣️ The number of unique daily viewers who have watched traditional television daily, at least one minute, during the year 2025 is 26.7 million. That is, a daily coverage of 56.7% of the population in Spain, thus being the historical minimum. 📺📊
— Barlovento Comunicación (@blvcom)
The number of unique daily viewers who have watched traditional television daily, at least one minute, during the year 2025 is 26.7 million. That is, a daily coverage of 56.7% of the population in Spain, thus being the historical minimum, points out Barlovento Comunicación.
