The year 2025 was full of diverse car launches in Brazil. Pickups, hatchbacks, sedans, SUVs, electric and hybrid cars have undergone renovation or arrived in a new generation for the Brazilian market.
In the SUV segment, the category that sells the most, Some models were the main launches of the year, such as , Ford Territory, , and others.
Hybrid and electric SUVs were also launched, such as the new BYD Song Plus, Hyundai Kona, Zeekr 7Xand more. The SUV category is the one that registers the most cars in Brazil. Between January and November, almost 1 million cars were registered.
Compact and cheap
Input models like Fiat Mobi and the Renault Kwid They also gained new features for the 2026 line. New steering wheels, dashboard and more equipment are some of the new features for the cars.
Argo and Onix also changed in 2025. The models are within the list among best selling cars of the year.

Load capacity and versatility
In the pickup truck segment, the Fiat Toro was one of the main launches of the year. The mid-range pickup truck gained new lines, a new front grille and more safety and technology equipment.
The also gained changes for the 2025 line in Brazil. Both pickup trucks have the largest capacity in the Brazilian market and have undergone mechanical changes and repositioning of versions.
Speed in the vein
Sports cars were also highlighted for the year 2025. The came to Brazil in a limited edition with just 10 units. Another sports car that hit the streets in 2025 was the unprecedented Nivus GTS. The model arrived to compete with the Fastback Abarth, which was also updated.
The Ford Mustang gained a manual version for Brazil. If that wasn’t enough, the automaker launched an even more powerful version. Another sport that gained prominence for 2025 was BMW M2 CS. The model can reach speeds of over 300 km/h.

New automakers
The year was also marked by the arrival of new brands for the Brazilian market. Most of them are Chinese and are causing a real invasion of the national market.
- Omoda Jaecoo
- Denza
- MG Motor
- GAC
- Leap motor
- Geely
- Caoa Changan
- Jetour
- Lynk & Co
