O Flamengo advances in one of the most daring projects in its history outside the four lines. THE red-black board works on the implementation of a five-star hotel within the Gávea headquartersa prime area in the South Zone of Rio de Janeiro, on the banks of Lagoa Rodrigo de Freitas. The initiative is part of a broad plan for the modernization and commercial exploitation of the club’s assets.
The enterprise, named Flamengo Theme Complexis seen internally as strategic to increase recurring revenues, increase the value of real estate assets and reposition the headquarters as a multifunctional hub, which goes beyond traditional sporting and social use.
The Gávea field would have changes, becoming suspended and also receiving new stands, generating the possibility of being a mini stadium
Flamengo project for hotel in Gávea: interests of BTG Pactual and XP Investimentos
Initially, the project progressed with the bank BTG Pactual as the main interested party in structuring the business. However, the scenario has changed in recent weeks. Flamengo began to attract new players from the financial and hotel markets, which significantly expanded the board’s range of options.
XP Investimentos entered the radar as a potential partner. Although it is not yet in the formal negotiation phase, the broker analyzes the viability of the project, which indicates that the red-black asset is seen as attractive from the perspective of financial return and real estate appreciation.
This increase in competition strengthens Flamengo’s position, which begins to negotiate with more margin to seek the most advantageous conditions for the club.
Flamengo project for hotel in Gávea: chance for Accor and Pullman
Even with new interested parties, BTG remains one of the protagonists in the dispute. The bank presented a business model structured in partnership with Accor, a French multinational that is one of the largest hotel operators in the world.
The proposal envisages that the hotel will operate under the Pullman banner, a premium brand from the Accor group, focused on the urban luxury segment and already present in major global capitals. The choice is not casual: BTG and Accor maintain a solid commercial relationship, with the bank having recently acquired a portfolio of properties operated by the French chain.
In the current design, Flamengo would not participate in the direct operation of the hotel, acting as the asset holder and partner in the real estate development project.
Flamengo project for hotel in Gávea: possibility of the Marriott group
Competition has also intensified in the field of hotel management. The Marriott group, one of the largest hotel chains in the world, formalized an alternative proposal to operate the project in Gávea.
With this, Flamengo now has very high-level options for both financial support and the brand responsible for managing the hotel. The presence of global giants reinforces the project’s potential and raises the bar for negotiations.
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Flamengo project for hotel in Gávea: investment value and structural impact
Flamengo’s five-star hotel is budgeted at approximately R$800 million. The value includes not only the high standard suites, but also a robust infrastructure, designed to integrate the enterprise with the dynamics of the headquarters and the surrounding area.
Among the main highlights of the project is the construction of a parking lot with around 300 spaces, a historic demand from Gávea’s members and visitors. The expectation is that the complex will help resolve mobility and parking bottlenecks in the region.
Flamengo project for hotel in Gávea: new field and stands
One of the most sensitive points of the project involves the traditional natural grass field in Gávea. The proposal does not foresee the simple extinction of the space, but its adaptation.
The concept studied envisages the construction of a dropdown fieldlocated at the top of the building or integrated into the hotel structure, in a model similar to that adopted by Botafogo in General Severiano. In this way, Flamengo would maintain the sporting use of the space, while making the new venture viable.
New stands are plannedin a sign that the project intends to transform the field into a mini stadium He, however, would not receive games from Flamengo’s professional squad.
Flamengo project for hotel in Gávea: approvals advance and project enters the final bureaucratic stretch
In the regulatory aspect, Flamengo has already overcome important stages. The project received approval from the Institute of National Historical and Artistic Heritage (Iphan) and the Government of the State of Rio de Janeirowhich was considered one of the biggest challenges, given the privileged location and the listed surroundings.
Currently, the process is in the final stage of processing at the Rio de Janeiro City Hall. The board’s expectation is that, with municipal approval, the works schedule can be officially defined.
Flamengo project for hotel in Gávea: Bap management bets on heritage legacy and new revenue
President Luiz Eduardo Baptista, known as Bap, is one of the main defenders of the project. Internally, the view is that the hotel represents a decisive step towards transforming Flamengo into an even more financially sustainable club, exploiting its heritage in a modern way and in line with the practices of major clubs and international conglomerates.
More than a work, the five-star hotel is treated as a heritage legacycapable of generating continuous revenue, enhancing the Flamengo brand and repositioning Gávea as one of the most emblematic sports and entertainment addresses in Rio de Janeiro.
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