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TV Globo’s audience crisis in 2025 is not restricted to specific programs and now directly affects the broadcaster’s most strategic range: the 9pm soap opera slot. Data from indicates that the channel has lost more than a third of its audience at this time since 2019, consolidating a deterioration that has been observed over the last few years.
The comparison between A Dona do Pedaço, shown in 2019, and the remake of Vale Tudo, aired in 2025, highlights the drop. Walcyr Carrasco’s plot ended its run with an overall average of 36 points and reached peaks of 45. The new version of the classic ended with just 23 points on average. The drop was 36%.
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In the final chapters, there was a specific reaction, with the audience reaching 30 points, but the growth was not enough to change the general performance of the soap opera, which was below the broadcaster’s commercial and artistic expectations.
The result reinforces a broader movement of audience loss, already identified in other tracks in the programming. , Globo closed the last full week of 2025 with a lower performance than that recorded in 2023 and 2024, accumulating an approximate 25% drop in the general audience average in the period.
In the comparison between the weeks of December 22nd to 28th, the broadcaster went from 12.1 points in 2023 to 9.01 in 2025, without being able to surpass the 10 point mark on any day of the week, not even on traditionally strong dates, such as the period between Christmas and New Year.
