With the arrival of the new year and, after Christmas expenses, consumers have another date marked in red on the calendar: the winter 2026 sales period. Large and small businesses will hang up the poster of discounts and offers in the coming days to make the dreaded January price more bearable. The main fashion chains, which tend to attract the most attention and customers, are already warming up. These are the key days of the campaign.
When do the sales start?
The dates vary depending on the form of purchase (online or in-store), although, since the liberalization of 2012, each business can choose the start and there are those who have started with the change of year. Among the big brands, Mango is ahead of the others and will kick off on January 5 for its member customers, but in general the sales begin on the 6th on the websites and on the 7th in physical stores.
What day do discounts start in the Inditex group?
The giant, which brings together brands such as Zara, Stradivarius, Bershka, Pull&Bear, Oysho, Massimo Dutti and Zara Home, starts the sales on January 6 in the online application and on the 7th in physical stores.
What time do the sales at Zara start?
It is expected that , Inditex’s flagship, will start the sales campaign on January 6 at 6:00 p.m. in the online app; an hour later (at 7:00 p.m.) on the official website, and on the 7th in physical stores.
What day does El Corte Inglés choose to start the sales?
It already offers discounts of up to 40% until January 5 on fashion, electronics, toys and appliances, according to its website. But the official January sales season will begin on the 6th at 10:00 p.m. on the website and app and on the 7th in physical establishments.
How much will each consumer spend?
Consumers who plan to take advantage of the sales will spend an average of 197 euros per person, a figure that is 16 euros more than the estimate made in 2024, according to a report presented this Tuesday by the Spanish Consumer Association based on a survey of 2,000 people.
What are the purchasing preferences?
Regarding purchasing preferences, clothing and footwear account for the vast majority of spending, with 92% of mentions. They are followed, at a distance, by computer products (5%), household appliances (2%) and other items (1%).
What is advisable to take advantage of the discounts?
Among the tips to make the most of the sales period are the importance of planning purchases in advance by making a list and a budget, knowing the previous price of the products, checking that the discounts are real, avoiding impulsive purchases, always keeping the ticket for changes or complaints and not using sales as a form of leisure.
