Santos starts the season without a master sponsor after 7k Bet requested the termination of the contract signed with the club. The agreement with the bookmaker was valid until April 2027. But what were the reasons for the termination? Who will be the new sponsor? Sporting News shows.
MORE: How much will Santos pay Gabigol in salary in 2026?
Why did 7K terminate Santos?
According to “Diário do Peixe”, the deterioration in the relationship and failures attributed to the club itself led the company to request the early termination of the partnership. The brand has even been removed from Santos’ official website and from Santos TV programming. Santos and 7K did not comment until the article was closed.
The relationship between the parties began to present problems right after the sponsorship was launched, which took place without an official announcement or presentation event. Subsequently, the situation worsened when president Marcelo Teixeira gave an interview against the backdrop of a backdrop still bearing the logo of the former master sponsor, Blaze.
The most delicate episode took place in October, when Santos came under investigation by the Ministry of Finance for publishing a promotion that offered tickets for a classic against Corinthians to fans who placed bets on 7k Bet, a practice interpreted as tied sales. The club ended up being fined for the action.
Until now, there are no negotiations about a possible new sponsor.
7K BET BROKE the master sponsorship contract with Santos.
The betting company demonstrated dissatisfaction with mistakes made by the club, and the brand has already been removed from Santos’ social networks.
The contract would yield R$105 million for Peixe.
🗞️ @edujardim_ | @unollima pic.twitter.com/Aw48tCYIxJ
— It’s Santástico (@batmansantista_) January 2, 2026
How much did Santos receive from 7K?
The contract provided for the payment of R$51 million in the first year and another R$54 million in the second, with the possibility of reaching up to R$150 million through the achievement of sporting and commercial goals. Currently, Santos is negotiating with other bookmakers to occupy the master sponsor space, but is finding it difficult to reach similar figures.
In addition to 7k Bet, another brand that should end its partnership with the club is Viva Sorte. The bond had already been worn out since April last year, when Santos held an “auction” for the master sponsorship. Even so, the company continued to print the back of the shirt and the area above the athletes’ numbers last season.
At the moment, Santos has the following sponsors: Havan (front hem), Loovi Seguros (inside the numbers), UNIASSELVI (back of the shorts), Placo (back hem of the shirt), Next10 (rear hem of the shorts, in exchange with Neymar), Kicaldo (sleeve), Canção Alimentos (shoulder blade), Nissei (escudetto), Pague Safe (socks) and Pley by Ney (captain’s stripe).
