For the first time in more than a decade, Apple will radically change its annual smartphone release cycle.
In 2026, the basic model iPhone 18 will not be presented. Instead, only the flagship devices are expected to be announced in the fall: iPhone 18 Pro, iPhone 18 Pro Max and the foldable iPhone, while the standard iPhone 18 and other affordable models will be released only in the spring of 2027. This was announced by the publication MacRumors.
This means the current iPhone 17 will remain the current base offering on the market for more than 18 months, it notes Noi.md with reference to .
The change is related to the expansion of the range: until the end of 2026, at least eight different iPhone models will be able to be sold simultaneously, including the iPhone 16e, iPhone Air and outdated generations.
Separating the releases will allow Apple to differentiate products, extend the life cycle of each model without internal competition and spread sales more evenly throughout the financial year.
The new approach has logistical advantages. The extended launch schedule will help avoid production bottlenecks, improve component supply management for cutting-edge technologies, and smooth revenue between quarters.
Thus, the traditional Apple event in September 2026 will be dedicated exclusively to the premium segment, marking a new era in the company’s strategy.
