The Algarve brand Gooiâba Brand launched, last Sunday, January 4th, a new campaign that marks 10 years of activity, celebrating a decade of a family and local project, whose creative and production process is developed entirely internally.
Over these ten years, Gooiâba Brand has asserted itself with an inclusive message, promoting the appreciation of diversity and encouraging women to feel confident when wearing a bikini, regardless of their body or age.
Speaking about this symbolic date, the brand’s CEO, Cristiana Antunes, highlights the special nature of the new collection: “In these 10 years, we have been lucky enough to create a loyal and faithful community, made up of inspiring women, as well as to work with incredible teams and meet people who have had a profound impact on this journey. For all of this, this is clearly a very special collection.”
The person responsible also highlights the importance of teamwork throughout the brand’s journey: “Every year, our main objective is for the entire team to work aligned, with the same focus, professionalism and good disposition. We have been lucky enough to have truly incredible teams and this year was no exception, especially because they already know almost the entire team.”
According to Gooiâba Brand, 2026 will also be a year of new challenges, with the preparation of several new features to be revealed throughout the year, reinforcing the Algarve project’s growth ambition:
“This is also a year of new challenges, in which we leave our comfort zone and prepare some new features that will be revealed throughout 2026. In this sense, we would very much like to count on your publicity and support in this Algarve project”.
The campaign kicked off on Saturday with the release of one on social media, a usual format for the brand and with strong support from the community. On Sunday, the presentation video for the new collection was officially released.
The campaign’s production included Inês Correia, responsible for the models’ makeup and hair, Essência Fotografia, in photographic production, and Local Clubs, managed by Susana Vasques, in video capture and production. The recordings took place at Casa dos Mercados, in Olhão, a space chosen for its contemporary aesthetics and connection to the city’s identity.
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