Governor personally writes and approves texts intended for social media
For people close to the governor of São Paulo, Tarcísio de Freitas (Republicans), the recent criticisms made by him on social media towards President Lula and the PT represent a “stalled electoral game”. The assessment is that, in this way, Tarcísio does not abandon the 2026 election nor the right-wing narrative, but he also does not explicitly support or help pre-candidate Flávio Bolsonaro (PL). As , allies of the head of the São Paulo Executive assess that the scenario, currently pending for a candidacy for re-election, could still change.
On January 1st, the governor wished his followers happy holidays, linking the message “Happy New Year” to “Fora PT”. Then, on January 3, during the capture of the president of Venezuela, Nicolás Maduro, Tarcísio used a video with images of Lula and spoke about convenience and omission with the dictatorship in the neighboring country.
While the first insertion on the networks was already ready, the second, by surprise, was recorded during the São Paulo Chief Executive’s trip to the United States. He is on vacation and returns to activities in São Paulo on the 12th.
According to interlocutors, Tarcísio usually listens to the team before recording a position, but most of what is published is written and validated by himself. The governor writes the texts himself and his assistants review them before the final version, approved by him, goes on air. In addition to the Communications team, Tarcísio from marketer Pablo Nobel.
The increase in positions on social media on national and international topics and criticism of the opposing political camp is nothing new. In October, the governor’s. At the time, people close to them told the column that the idea was to have “clear positions and no compromises”, in addition to continuing to sell the image of a manager.
*This text does not necessarily reflect the opinion of Jovem Pan.
