Santos terminated the contract with 7K by mutual agreement at the end of 2025. As a result, the Santos board is looking for another company to print the master space on the shirt. According to journalist Bruno Lima, there are three brands that negotiate with Peixe for sponsorship. But who are they? How are the negotiations going? Sporting News shows.
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Who will be Santos’ new master sponsor?
According to Bruno Lima, in ‘Canal do Alçapão’, the Betano and two other betting houses negotiate to be the new master sponsor of the uniform. Furthermore, Santos wants a brand with a solid reputation, not a bookmaker or any other company involved in controversy.
Santos is also negotiating with companies to take the place of Viva Sorte and Havan. The two companies ended the contract on December 31st. The Peixe board expects a greater increase in values, especially due to Neymar and Gabigol, two media players in the squad.
With which sponsor will Santos debut?
The tendency is for a7K not to be on Santos’ shirt when the team debuts this season. Peixe will face Novorizontino, on Saturday (10), at 4pm, in Vila Belmiro. If the brand does not occupy the space, another company must take the place, but nothing has been defined.
Why did 7K leave Santos?
According to “Diário do Peixe”, the deterioration in the relationship and failures attributed to the club itself led the company to request the early termination of the partnership. The brand has even been removed from Santos’ official website and from Santos TV programming. Santos and 7K did not comment until the article was finished.
The relationship between the parties began to present problems right after the sponsorship was launched, which took place without an official announcement or presentation event. Subsequently, the situation worsened when president Marcelo Teixeira gave an interview against the backdrop of a backdrop still bearing the logo of the former master sponsor, Blaze.
The most delicate episode took place in October, when Santos came under investigation by the Ministry of Finance for publishing a promotion that offered tickets for a classic against Corinthians to fans who placed bets on 7k Bet, a practice interpreted as tied sales. The club ended up being fined for the action.
MORE: How much will Santos pay Gabigol in salary in 2026?
How much did Santos receive from 7K?
The contract provided for the payment of R$51 million in the first year and another R$54 million in the second, with the possibility of reaching up to R$150 million through the achievement of sporting and commercial goals. Currently, Santos is negotiating with other bookmakers to occupy the master sponsor space, but is finding it difficult to reach similar figures.
In addition to 7k Bet, another brand that should end its partnership with the club is Viva Sorte. The bond had already been worn out since April last year, when Santos held an “auction” for the master sponsorship. Even so, the company continued to print the back of the shirt and the area above the athletes’ numbers last season.
At the moment, Santos has the following sponsors: Havan (front hem), Loovi Seguros (inside the numbers), UNIASSELVI (back of the shorts), Placo (back hem of the shirt), Next10 (rear hem of the shorts, in exchange with Neymar), Kicaldo (sleeve), Canção Alimentos (shoulder blade), Nissei (escudetto), Pague Safe (socks) and Pley by Ney (captain’s stripe).
