O InfoMoney celebrated two and a half decades of history in 2025, but that didn’t mean the year was just one of celebration. Far from it. Over the last 12 months, the brand sought to transform the economic context into clear and accessible information, ending the year with many achievements, recognition and results – until the last minute of 2025.
In December, it had its largest monthly audience ever recorded and once again consolidated its leadership among portals in the segment, reaching 25.57% of market share* (market share)according to data from SimilarWeb.
Performance represents a new participation record among the 33 main websites focused on economic and financial topics analyzed by the market intelligence platform. See the list at the end of the text.
“This record confirms that the InfoMoney is delivering what the investor needs: reliable, contextualized and useful information for decision-making”, points out Flávio Moreira, content director at the portal. “Leading the segment in 2025 is a source of pride, but it also increases our responsibility. We will continue to innovate in formats and products to better serve the audience and keep up with the speed of the market”, adds the executive of InfoMoney.
For comparison purposes, the second place on the list of the largest audiences in the segment registered in December 13,57%while the third was left with 10,24%. The difference of 12 percentage points in relation to the closest competitor reinforces the leadership of the InfoMoney.
In addition to expanding its advantage over other market players, the InfoMoney maintains the sequence of historic results in 2025, accumulating .
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“In a scenario marked by excess information, the true competitive advantage lies in being relevant, reliable and influential. Ending the year with a record market share proves that the InfoMoney not only does it reach more people, but it captures the attention of those who really matter”, says Kiki Pupo, the website’s commercial director. “Leading the market is a direct consequence of credibility, editorial consistency and connection with a highly qualified audience. This relevance is what sustains strong brands, solid partnerships and lasting relationships with the market”, he points out.
In total, the ecosystem InfoMoney reached a community of 14.2 million people in December, including unique users on the site and followers on two dozen social media platforms, videos, podcasts, messaging and newsletter distribution. The reach was 596 million, adding impressions and content views.
“In recent years, we have consistently exceeded our reach and engagement goals, the result of the tireless work of an extremely dedicated team”, reinforces Yael Peretz, head of Growth do InfoMoney. “We enter 2026 with great pride in these achievements, but also with our eyes focused on the future, aware that our audience, always discerning, is constantly changing. Our commitment is to continue evolving to deliver content that really matters and impacts”, he concludes.
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See other InfoMoney results and achievements throughout 2025:
The most influential on the market
In 2025, the InfoMoney was considered the most influential vehicle in the financial market, according to the ninth edition of the Finfluence report, by the Brazilian Association of Financial and Capital Market Entities (Anbima). The document presents the evolution of the audience of those who talk about investments on social networks.
The new edition of the study highlighted the portal at the top of the list among Legal Entities, leading the rankings of Facebook and Instagram, in addition to second place on X (formerly Twitter).
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The site had already been highlighted by the Sprinklr platform as an economy when it assumed, in November, the leadership among the main vehicles in the segment both in total engagement and in estimated reach in the Instagram.
The data shows that the brand has expanded its presence and influence in one of the most relevant channels for information consumption in the country today.
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Historic year for InfoMoney
The numbers also crown the achievements that, in 2025, scaled the size of the brand InfoMoneylike a , , and .
Inside the project Elite InfoMoneyrankings such as , , and .
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25 years democratizing knowledge
In December, the InfoMoney was honored at the Aberje Award 2025recognition from the Brazilian Association of Business Communication for companies, institutions, media and professionals who stand out for combining creativity and strategy, generating real impact on business and society.
The award honored InfoMoney for its two and a half decades of work in translating the complexity of the market and democratizing knowledge for a variety of audiences — from large investors to beginners.
The honor takes place in the context of the “Special Awards – Media of the Year (Digital Platform)” and reinforces the importance of digital media in interpreting social and economic transitions.
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*Audience study methodology
The survey using data from SimilarWeb on the audience of the main websites considers the 33 main vehicles in the segment. Check the list used throughout 2025.
ADVFN, BM&C, Bloomberg Línea, Brazil Journal, ClubeFII News, XP Contents, CriptoFácil, E-investor, Eleven Financial, Empiricus, Exame, FIIs.Com, Forbes, Funds Explorer, InfoMoneyFinancial Intelligence, Investing, InvestNews, MoneyTimes, ModalMais, Nubank, Bitcoin Portal, Riconnect, Seu Dinheiro, Status Invest, Suno, Trademap, Traders Club, Tradingview, Uol, Valor, Valor Investe and Você SA
