Clube de Todos: what is the brand printed on the Grêmio shirt? - News Room USA

Grêmio starts the 2026 season with a deliberate “void” in its uniform. After termination with the Alpha Bet At the end of last year, motivated by delays in payments, the club chose to enter the field at Gauchão without a brand on its chest.

While the board negotiates a new million-dollar contract, the highlight of the shirt falls on a detail that carries Tricolor’s social DNA: the seal “Everyone’s Club”. But what does it mean? Sporting News shows.

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What is Clube de Todos?

More than an aesthetic detail, the seal “Everyone’s Club” stamped on Grêmio’s uniforms has established itself as a landmark of inclusion in Brazilian football. The central element of the print is the writing of the project name in Brailleallowing visually impaired fans to identify and “read” the sacred mantle through touch.

The initiative, developed in partnership with Dorina Nowill Foundationgoes beyond physical accessibility. The seal represents the club’s institutional stance against racism, homophobia and xenophobia. Under the motto “Blues, Blacks and Whites”Grêmio uses the noble space on its shirt to reaffirm that the stadium must be a safe and welcoming environment for all audiences.

Present discreetly, usually on the back of the neck or on the hem of the shirt, the seal transforms the uniform into a manifesto of respect and diversity, reminding us that the passion for the Tricolor knows no barriers.

The first shirt of the year features @tintascoral, which was renewed for another three months and in place of the master sponsorship is Grêmio’s slogan “CLUB OF ALL”.
Regarding master sponsorship, the club continues negotiating with some brands, including bookmakers. THE @newbalance starts to provide… pic.twitter.com/E7MX6JLjDG

— Leonardo Müller / Careca de Saber TV (@oleonardomuller) January 10, 2026