The attraction occupies more than 3,400 m² and allows the public to visit around 15 iconic environments from the program
Fans of Big Brother Brasil can now experience the reality show even outside of their TV screens. Opened this Friday (9th) January, the BBB Experience is an official Globo immersive experience that recreates in real size the house and backstage of the program, installed at ParkShopping São Caetano, on ABC Paulista.
The attraction occupies more than 3,400 m² and allows the public to visit around 15 iconic environments from the reality show, all decorated with references from different editions and assembled in the original dimensions of the program.
From the time tunnel to the most watched house
Upon entering the BBB Experience, visitors pass through a themed corridor with striking scenes from previous editions, setting the mood before entering the reproduction of the main house. Next, there is an area that simulates the reality show’s control center, with projections that include presenter Tadeu Schmidt.
Inside the house itself, it is possible to explore environments such as the pool area, kitchen, living room and gym; in addition to themed rooms, including versions inspired by the Realeza Room (BBB21), the Cordel Room (BBB21), the Magic Room (BBB24) and the famous White Room (BBB20).
Interactivity and classic moments
The experience goes beyond the static visit: whoever passes through the space can answer the Big Fone, see projections and images on the monitors in the leader’s room and even hear commands from “Big Boss”, simulating some of the most emblematic moments of the reality show that the public watches on TV.
Casa de Vidro and live programming
Another integrated attraction is the 2026 edition of the Glass House, installed on the mall’s lawn. During the first days of the experience, the public has visual access to the structure where potential participants compete for a place in the program’s main house. After the official vote, the Glass House is also open to visitors.
What else is there?
In addition to the well-known scenarios, the BBB Experience has an environment designed for Instagrammable photos and videos at various points; interactive areas that put the visitor “inside the game”; space with a store selling official products and souvenirs; activations, parties, shows and even the presence of former participants throughout the season.
How and when to visit
The exhibition runs from Tuesday to Sunday, with opening times from 9am or 10am until 10pm, depending on the day.
Tickets vary by time slot and day, with a VIP option, which offers exclusive access to special spaces and professional photos in the themed settings.
Watch the video above to see each room and feel what it’s like to be inside the BBB house!
