Basketball star Shaquille O’Neal is now the face of one of the country’s leading sports betting platforms. Sportingbet, a brand from the Entain group, announces the former player as its new Monster Vice President (MVP), the name given to the brand ambassador.
The idea is to use the image of the former NBA player also in the company’s actions in Brazil, reinforcing the brand’s ambition to connect in an even more relevant way with the Brazilian public. According to Sportingbet, the choice of Shaquille O’Neal seeks to combine credibility and entertainment, connecting the brand to the Brazilian public.
– Shaq is an icon that transcends sport. He represents the best that sport has to offer: competitiveness, authenticity and charisma, as well as attributes such as leadership and presence, which reflect exactly the moment that Sportingbet is experiencing in Brazil – says Antonio Forjaz, Head of Sportingbet in Latin America.
– We work with global assets, but with a clear focus on Brazil, which demonstrates how strategic the country is for the group. This partnership reinforces our commitment to building a strong, relevant brand that is close to the Brazilian consumer – he adds.
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Focus on Brazil
The company highlighted that it works with global assets, but with a focus on Brazil, considered strategic for the group. O’Neal’s appointment as MVP reinforces the plan to invest in figures with international appeal and local relevance.
– Sportingbet is experiencing a moment of maturity, in which our role goes beyond betting. We seek to be a sports entertainment player, present in different ways of experiencing sport, from broadcasting to content, from conversation to the fan’s daily life. Shaq symbolizes this vision, a global figure, with strong cultural relevance, who speaks to different audiences and reinforces a more human brand, close and connected to people. – says Dimitri Araujo, Head of Marketing at Sportingbet.
The move reflects the company’s commitment to sustainable growth, responsibility and continuous value building in the sports entertainment ecosystem.
