Itaú Unibanco is the only Brazilian company on the list of the 500 most valuable brands in the world, according to this year’s edition of the consultancy Brand Finance, released this Tuesday, 20th. The largest private bank in the country rose 20 positions and now occupies 254th place in the global ranking. Banco do Brasil, which in 2025 was in 467th place, left the list.
According to the study, Itaú’s brand value grew 15%, to US$9.9 billion. The financial institution’s so-called Brand Strength Index reached 80.3 points, a level that guaranteed an unprecedented AAA- rating, which suggests a deeply rooted positioning among the public.
“The growth in Itaú’s brand value in 2026 largely reflects the strong revenue performance and market share gains in Brazil, driven by the expansion of credit, the adoption of digital banking and effective advertising campaigns, such as ‘Feito do Futuro’, which featured high-profile figures”, explained the managing director of Brand Finance in Brazil, Eduardo Chaves.
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Apple maintained the first position in the ranking, with a brand that grew 6%, to US$607.6 billion. Next, Microsoft advanced 23%, to US$565.2 billion, followed by Google (up 5%, to US$433.1 billion) and Amazon (+4%, to US$369.9 billion). One of the highlights was the rise of Nvidia, which soared 110%, to US$184.3 billion, and surpassed names like TikTok, Walmart and Facebook.
YouTube became the strongest brand in the world, after climbing eight positions and achieving a BSI rating of 95.30, on a scale that goes up to 100. British fintech Revolut emerged as the fastest growing company among the most valuable brands on the planet, with a jump of 239%, to US$6.6 billion.
According to the research methodology, brand value measures the net benefit that the owner would have obtained if he licensed it on the open market. Brand strength represents its performance in intangible attributes, such as reputation, recognition and loyalty, compared to competitors.
Annually, Brand Finance evaluates 6 thousand global brands and brings together the 500 most valuable in the Global 500 report.
