The current economic situation has led investors and entrepreneurs to adopt a more cautious stance in business decisions. The assessment was made by Rafael Furlanetti, partner and Director of Institutional Relations at XP, during the opening panel of Negócios Creators, an event promoted by the Vinci Society, in São Paulo.
During the panel, Furlanetti stated that economic uncertainty directly impacts investor behavior and the way companies structure their growth plans. “Uncertainty breeds conservatism”, he said, when defending more rational risk management both in the financial market and in entrepreneurship.
When analyzing the scenario for 2026, Furlanetti highlighted that instability should continue to be a central factor in the market. “We are going to live a year with a lot of volatility. Therefore, it is necessary to be conservative when making decisions”, he stated. According to him, the moment requires fewer impulsive bets and more strategic discipline, especially for expanding businesses.
The panel also brought reflections on technology and consumption. According to the executive, businesses with high exposure to volatility will need to invest increasingly in data and artificial intelligence to understand customer behavior and make more accurate decisions. “Anyone with an increasingly volatile business will need AI to get to know their customers better,” he said.
The event, which takes place on January 19th and 20th, brings together prominent names in the market to discuss growth, innovation and decision-making in highly complex scenarios and is produced by the Vinci Society, led by its CEO and founder Tay Dantas, alongside co-founders Bianca Carnelli, Henrique Guedes and Luiz Ambrosio.
