Dumbbells, extension chairs, kettlebellsweight training stations, all distributed like in any other gym. But instead of traditional black rubber floors, the ground is covered with sand in urban centers.
With data not yet consolidated for 2025, Beach 4 Gym projects to have earned more than R$600,000 in the year, with growth compared to the R$400,000 reported in 2024. The chain, created by ultramarathon runner and entrepreneur Rogério Sthanke, came up with the proposal to “recreate the beach atmosphere in urban centers, allowing students to
train with your feet in the sand.”
Personal trainer to stars such as Luiza Sonza, Sthanke created 4 Beach Gym based on the perception of a booming fitness market, but which often generates little consumer engagement. “We live in a ghost market, where people pay for a plan and don’t train due to a lack of support and guidance”, says the CEO.
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The executive argues that the combined training methodology of weight training, functional training and cardiorespiratory exercises requires up to 2.5 times more effort than on conventional surfaces. “Our difference, in addition to the sand, provides more efficient training, better physical conditioning and an incredible vibe leaving the common area, the common gym”, he states.
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With a monthly fee of around R$419 on non-loyalty plans, the network has two units in Greater São Paulo, in Brooklyn and in Alphaville. There are five more in the interior and other regions, while the company is in the process of implementing another seven units in Brazil.
Part of the project aims to expand to other countries, such as the United States and Argentina. Sthanke’s partners are the 300 Franchising group, responsible for expansion strategy, planning and security. The minimum investment to open a gym is R$239,000.
Initially, projects were restricted to spaces of 60 square meters, but today Beach 4 Gym implements units of up to 120 square meters. In new projects, the company plans to develop joint units with sports courts beach tenis and eating spaces.
