The percentage of on the coast fell to 19% in the first 15 days of the year, compared to 22% in the same period in 2025, according to research by Fecomércio-SC. The survey shows that, in Florianópolis, the reduction was greater, going from 39% to 24%.
Fecomércio points out some factors for the reduction, such as the increase in debt among Argentine families, which now represents 5.4% of GDP (Gross Domestic Product).
President of the Federation in SC, Hélio Dagnoni says that the appreciation of the real in 2025 may also have contributed, by making Brazil a relatively more expensive destination for Argentines.
“Last season, Brazil was very cheap for them. There was a huge difference between the prices charged here and in Argentina. This year, this gap is much smaller, which helps explain this reduction in their presence on our beaches”, he states.
According to Fecomércio SC, Argentines continue to lead the ranking of foreign tourists in Santa Catarina, with 81% of the total. The other 19% are made up of Uruguayans, Paraguayans, Chileans and Europeans.
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