Solar energy without initial investment drives Setta’s expansion in the Northeast

Founded in 2017, Energy Sect built its trajectory following the evolution of the solar energy market in Brazil. What started with a power plant 30 kW and about 100 photovoltaic modules gave rise to a verticalized operation that today adds up 60 MW of installed power in Pernambuco and Rio Grande do Nortewith more than 100 thousand modules in operation.

Created by partners with experience in the electricity sector, the company was born from the perception that, despite the advancement of solar generation, a large number of consumers still faced technical and financial barriers to investing in their own systems. The answer was the creation of the subscription energywhich does not require initial investment and works.

From the project to the model of own plants

In the first years, it worked in the sale and implementation of photovoltaic systems for companies and homes, following all stages, from design to installation. As the market matured, the company migrated to a model based on own plants and energy compensation for end consumers.

In practice, the customer starts consuming clean energy generated by Setta plants, with discount on electricity billwithout the need to buy equipment or carry out works.

Vertical model and investment in technology

The main difference is the fully vertical model. The company develops the assets, operates the plants, manages the contracts and offsets the energy.

Furthermore, it invests in technology, Artificial Intelligence, proprietary software and applicationwhich allows serving everything from small industries to residential consumers. Including residents of vertical condominiums.

At the end of 2024, the company structured the offer for individuals. As a result, the customer base grew from around 2 thousand to more than 6 thousand in 2025.

Solar energy as a strategy for companies and homes

For small industries, solar energy represents reduced operating costs and greater financial predictability. For residential consumers, the impact appears directly on the monthly budget.

Therefore, it makes this transformation possible by offering cheaper energy, without initial investment, without works and without contractual loyaltyserving everything from industries to apartment residents.

Investments and growth plans

The company has already enabled more than R$300 million in investments in solar generation assets and currently pays off more than 8 million kWh per month to your customer base.

To give you an idea, at the end of last year, the installed capacity was enough to serve the equivalent of 32 thousand homes per monthconsidering an average consumption of 250 kWh. The goal now is double this volume by 2028.

Regulatory challenges and adaptation

But as not everything is rosy, the company also faced challenging periods during the pandemic and with important regulatory changes, such as the Aneel Resolution 1,000 ea Lei 14.300.

It is worth knowing that Resolution 1,000 consolidated the rights and duties of electricity consumers into a single regulation, bringing more transparency and predictability. Law 14,300 established the legal framework for distributed micro and minigeneration, creating transition rules for charging for network use and guaranteeing legal security for the sector.

According to the company, the response was rapid adaptation, review of strategies and strengthening of governance.

The partnership with XP It began with the alignment of vision on investments in real assets and long-term growth. The institution operates in financial structuring, governance and strategic support of the company.

For , the agreement reinforces institutional credibility and expands access to capital to sustain investment cycles in solar generation.

With scale, technology and a model based on subscription energy, the company is betting on consolidating itself as one of the main distributed generation platforms in the Northeast, with a focus on doubling its size by 2028.

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