FIFA (International Football Federation) launched this Sunday (25) the visual identity of the Women’s World Cup, which will be played in Brazil in 2027. The entity also opened a registration for those interested in tickets for the competition.
The ceremony was marked by promises of appreciation for the sport and optimism with the process of renewing the Brazilian team, which has never won a women’s World Cup — its best finish was runner-up in China, in 2007.
“The atmosphere of a World Cup at home tends to favor us,” said the national team’s coach, Arthur Elias, in an interview before this Sunday’s event.
Elias said that the country today has a new generation of very competitive players and that 2025 had its most consistent year. “Collectively, we are undoubtedly in one of the team’s best moments.”
Brazil’s choice to host the World Cup was announced in May 2024, in Bangkok, Thailand. The Brazilian candidacy surpassed the joint proposal presented by Belgium, Germany and the Netherlands.
The competition will have 32 teams, which will play in São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Porto Alegre, Salvador, Recife and Fortaleza. The tournament will be held from June 24th to July 25th.
Fans can now register to show interest in tickets on the FIFA website.
During the event, FIFA members, male and female players spoke about the opportunity to enhance the sport with the World Cup.
“I hope that we can bring fans closer to women’s football, that we can change the structure of women’s football,” said former player Formiga, who played in seven World Cups with the national team’s shirt.
But the FIFA ceremony indicated that the road is still long, even within the entity itself: half of the event’s time was spent on the 2026 Men’s World Cup and paying tributes to former world champion players.
Champions Pepe (1958), Mengálvio (1962), Jairzinho (1970), Bebeto (1994), Cafu and Ronaldo (who won in 1994 and 2002), received a replica of the World Cup trophy from FIFA president GIanni Infantino. Three-time champion Pelé was honored with the showing of a video.
Asked about the limited presence of players at the event, FIFA’s director of football, Jill Ellis, argued that Cafu, Ronaldo and Bebeto have been great supporters of women’s football.
“It’s very important to bring the World Cup to South America,” he said, after the ceremony. “The World Cup will change the scenario. We will see continued growth in the sport.”
