And it seems that there is much more demand than supply, because 70% of requests go unanswered in the first week of January.
The most likely explanation is the famous routine of establishing New Year’s resolutions: many Portuguese decided that 2026 was the year to go to the gym. Either to debut, or to recover that routine.
You never know if this desire lasts for a long time. But, at least in the first days of the year, the demand for personal trainers (PTs) increased. Even a lot.
Data from the Fixando platform, for online contracting of services in Portugal, only in the first week of January demand for PTs increased by 83% compared to December 2025. In other words, it almost doubled compared to the previous month.
And, in a statement sent to ZAP. Fixando advises that, until the end of Januarygrowth could more than double, reaching 127% compared to December.
For now, the capital stands out: Lisboa concentrates 45% of requests, followed by Porto (14%), Setúbal e Faro (both 9%), Braga (7%) e Aveiro (7%).
But there is a problem: demand is much greater than supply: 70% of orders of personal training stay no response. There is a lack of available professionals.
The average value of a session personal training is located in 30 euros – reaching up to 80 euros. Here too there was an increase: last year, the average value was 25 euros. It should be noted that there are several factors that influence these values: the location of the session (gym to be defined or the PT working independently), experience, type of support, whether the support is in person or online, among others.
Anyone looking for a PT mainly wants lose weight (57% of searches), but you also want to tone your body (50%), increase resistance (25%), or improve physical fitness and agility (20%).
Most orders are placed by women (68%), while men represent 32% of searches.
About amount of times they attend sessions, more than half (57%) of clients prefer to follow the professional’s recommendation, 42% train more than once a week and only 1% opt for fixed weekly training sessions.
Nos locations, Private studios lead with 53% of requests, followed by outdoor training (38%), with the remainder carried out as recommended by the personal trainer.
