Delta Cafés / Facebook
Campo Maior company leads among journalists, influencers and even in AI. Microsoft wins over opinion leaders.
The list of companies with a reputation for excellence in Portugalthroughout 2025.
The study was prepared by the consultancy OnStrategy, taking into account several factors: strategy and strength assessment, financial assessment, relevance, consideration, trust, admiration, purchase intention, preference, recommendation and defense.
More than 2,000 brands were analyzed, associated with more than 70 sectors of activity. More than 50 thousand people participated in evaluating brands, in continuous work carried out over the past year.
From 0 to 100, there were some that stood out: more than 80 points, that is, a reputation for excellence.
A Delta stands out: it appears in front of the evaluations of journalists (88.1 points), of influencers (88.8) and even in the analysis of Artificial Intelligence (82.1).
The only exception is in the analysis of opinion leaders, whether in politics or in the economy. Here the Microsoft is the favorite, with 84.7 points, in a table in which Delta appears in 5th place. In between are – in this order – Sonae, Grupo José de Mello and Jerónimo Martins.
In the evaluations of journalists, in the top-5 appear, behind Delta, Ikea, Microsoft, Continente and Nestlé.
Os influencers placed at the top: Nespresso, Vodafone, Ikea and Lego. All behind Delta, again.
IA, which also preferred the Campo Maior company, highlighted: Ikea, Continente, Microsoft and Nestlé.
